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Arzu Ilhan-Babaooglu
Director-level Business Transformation & Go-to-Market Leader in global technology markets
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About
Operations and GTM leader with HP experience managing acquisitions of industrial printing companies (e.g., Nur, Scitex, Colorspan) and driving expansion strategy across EMEA. Strong in route-to-market/channel design, post-merger role clarity (RACI), and using Salesforce for KPI-driven performance management; also brings ICF-style coaching for mentoring leadership teams.
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Key Strengths
- Led GTM, operations, and growth strategy across Europe, Africa, and Middle East at HP post-acquisitions
- Route-to-market/channel optimization to increase coverage while minimizing cost
- Post-merger role and coverage rationalization using RACI
- Operational performance management using Salesforce KPI dashboards
- Advisory approach with clear ownership/influence boundaries (80% strategic / 20% hands-on)
- Coaching-style mentoring using ICF practices for founders/executives without ops backgrounds
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