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Arzu Ilhan-Babaooglu
Director-level Business Transformation & Go-to-Market Leader in global technology markets
USABusiness Transformation & Strategy Consultant / Executive Coach39 years experienceDirectorConsultingTechnologyInformation Technology
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About
Operations and GTM leader with HP experience managing acquisitions of industrial printing companies (e.g., Nur, Scitex, Colorspan) and driving expansion strategy across EMEA. Strong in route-to-market/channel design, post-merger role clarity (RACI), and using Salesforce for KPI-driven performance management; also brings ICF-style coaching for mentoring leadership teams.
Experience
Business Transformation & Strategy Consultant / Executive CoachBabason Consulting
Director, Value Capture Lead, Commercial Organization Transformation PMOHP
GTM Lead, WW Print Transformation OfficeHP
Head of Supplies, EMEAHP
EMEA Support Services General ManagerHP
EMEA Large Format General ManagerHP
IPG Country General Manager – HP TurkeyHP
Business Manager, Large Format Products – MEMA RegionHP
Business Manager, MFP – ISE RegionHP
EMEA Marketing Program Manager, LFPHP
Market Development Manager, Emerging MarketsHP
Product Marketing ManagerHewlett-Packard
Product & Sales Management RolesNCR Turkey
System AnalystTEB
Board MemberABFT / American Chamber of Commerce Turkey
Education
Bogazici University, Istanbulassociate, Electronics & Computer Technology (1987)
Key Strengths
- Led GTM, operations, and growth strategy across Europe, Africa, and Middle East at HP post-acquisitions
- Route-to-market/channel optimization to increase coverage while minimizing cost
- Post-merger role and coverage rationalization using RACI
- Operational performance management using Salesforce KPI dashboards
- Advisory approach with clear ownership/influence boundaries (80% strategic / 20% hands-on)
- Coaching-style mentoring using ICF practices for founders/executives without ops backgrounds
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