Brooke Williams

About

Senior sales leader with deep public sector, municipal, and regulated-industry experience who has led large multi-state territories and delivered 37% YoY growth worth more than $50M at Republic Services. More recently, they have applied that same strategic rigor in consulting, helping a global language services provider expand into manufacturing and win complex public sector business such as the City of Minneapolis.

Key Strengths

• Led a multi-market Gulf Coast public sector/environmental solutions territory across Texas, Louisiana, and Alabama
• Delivered 37% year-over-year revenue growth, equating to over $50M
• Strong post-acquisition integration leadership for sales teams and locations
• Deep expertise in public sector and municipal sales with regulated accounts
• Built pricing and margin improvement strategies across large territories
• Established disciplined sales process, KPI tracking, and forecasting cadence
• Expanded into a new manufacturing vertical using resource-density and relationship-based market prioritization
• Managed complex multi-stakeholder government deals across procurement, contract administration, and department leaders
• Reframed public sector negotiations from lowest price to quality, compliance risk, and reliability
• Used pilot programs and internal case studies to unlock broader departmental adoption
• High-discipline CRM and pipeline management approach with defined stage exit criteria and activity logging
• Coaches frontline managers using pipeline coverage, conversion, forecast accuracy, productivity, retention, and expansion metrics
• Structured 90-day performance improvement plans based on root-cause analysis

Experience

Education

Skills

Languages