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Chinyere Ibelegbu
Mid-level Digital Marketing Specialist specializing in eCommerce and performance marketing
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About
Performance marketer in the creator ecosystem with hands-on experience sourcing and closing creator partnerships using a KPI-driven framework (engagement, conversion, revenue) and post-campaign insights to expand/renew deals. Led a full-funnel product launch leveraging paid social, email, and bundling/upsells that drove ~750% revenue growth and tripled AOV ($10 to $30), and has run iterative Etsy SEO experiments using keyword and competitor research.
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Key Strengths
- Data-driven partnership sourcing based on audience overlap and engagement quality (not follower count)
- Structured partnership execution with early alignment on deliverables, timelines, and success metrics
- Performance-based partnership scaling using ROI and post-campaign reporting
- Led multi-channel product launch (paid social, email, on-site messaging, bundling) driving ~750% revenue growth
- Increased AOV from $10 to $30 via strategic bundling and upsells
- Iterative SEO experimentation on Etsy listings using keyword research and competitor analysis to improve visibility and sales
- Builds scalable growth systems that do not rely on personal network/warm intros
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