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Colin Johnson
Mid-level Growth Marketing Leader specializing in paid media activation and optimization
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About
Performance marketer focused on high-spend acquisition, having personally owned a ~$500K/month budget driving small business credit card applications for a large US banking client. Experienced running cross-channel programs (Google/Bing search plus LinkedIn/Reddit prospecting) with rigorous experimentation (Drafts & Experiments, bid strategy and match-type tests) and long-horizon measurement to validate sustainable CPA and conversion-rate improvements.
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Key Strengths
- Owned and managed $500K/month paid media budget (~$6M/year) for major US banking client
- Multi-platform acquisition strategy across Google, Bing, LinkedIn, and Reddit (search + mid-funnel social)
- Improved efficiency metrics by shifting bidding from CPC to Target CPA tied to Floodlight conversions
- Uses long-term pre/post analysis (1 month vs 6 months vs 1 year) to validate test impact and avoid short-term noise
- Runs statistically rigorous experiments (e.g., 50/50 Drafts & Experiments) to make scale/kill decisions
- Scaled Google Ads broad match after statistically significant lift in cost per submit and conversions
- Diagnosed stalled growth as overly narrow targeting and expanded audiences while maintaining CPA via smart bidding
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