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Dae Calvillo
Mid-level Digital Marketing Manager specializing in social-first campaigns and creator partnerships
Los Angeles, CADigital Marketing and CX Manager5 years experienceMid-LevelMarketing & AdvertisingDigital MediaE-commerce
ScreenedIdentity Verified
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About
Performance-focused growth creative marketer who runs controlled experiments across Meta, TikTok, and YouTube, combining rigorous attribution (unique tracking links) with rapid iteration. Demonstrated measurable impact by pivoting from high-production brand assets to educational UGC, cutting CPA by 22%, lifting ROAS by 15%, and enabling a 40% spend scale while holding target ROAS.
Experience
Digital Marketing and CX ManagerUrbody
Digital Marketing SpecialistAllred Collaborative
Education
Santa Barbara City Collegeassociate, Marketing
San Francisco State Universitybachelor, Communication
Key Strengths
- Owned end-to-end growth creative experiments from brief through launch and analysis
- Designed clean Meta split tests with controlled targeting and landing page variables
- Drove 22% lower CPA and 15% lift in ROAS by shifting from high-production brand video to educational UGC
- Scaled spend 40% while maintaining target ROAS via a 70/30 UGC-to-brand creative mix
- Strong measurement discipline (unique tracking links; early-signal monitoring within 72 hours; winner declared at ~7 days)
- Platform-specific creative iteration based on behavioral signals (Meta overlays/statics, TikTok POV hooks, YouTube tighter edits)
- Rapid iteration using modular creative components to compound learnings
- Improved TikTok performance by moving product demo into first 3 seconds; stabilized hold rate and reduced CPA 22%
- Effective creator/editor direction using guardrails to preserve authenticity while enforcing brand standards
- Operational rigor under pressure (impact vs effort triage, Kanban, daily stand-ups, delegation to freelancers)
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