Reval LogoFind More Talent
DC

Dae Calvillo

Mid-level Digital Marketing Manager specializing in social-first campaigns and creator partnerships

Los Angeles, CADigital Marketing and CX Manager5 years experienceMid-LevelMarketing & AdvertisingDigital MediaE-commerce
ScreenedIdentity Verified

Connect with Dae

Dae already has a relationship with Reval, so a warm intro from us gets a much better response than cold outreach.

Recommended

Already have an account?

About

Performance-focused growth creative marketer who runs controlled experiments across Meta, TikTok, and YouTube, combining rigorous attribution (unique tracking links) with rapid iteration. Demonstrated measurable impact by pivoting from high-production brand assets to educational UGC, cutting CPA by 22%, lifting ROAS by 15%, and enabling a 40% spend scale while holding target ROAS.

Experience

Digital Marketing and CX ManagerUrbody
Digital Marketing SpecialistAllred Collaborative

Education

Santa Barbara City Collegeassociate, Marketing
San Francisco State Universitybachelor, Communication

Key Strengths

  • Owned end-to-end growth creative experiments from brief through launch and analysis
  • Designed clean Meta split tests with controlled targeting and landing page variables
  • Drove 22% lower CPA and 15% lift in ROAS by shifting from high-production brand video to educational UGC
  • Scaled spend 40% while maintaining target ROAS via a 70/30 UGC-to-brand creative mix
  • Strong measurement discipline (unique tracking links; early-signal monitoring within 72 hours; winner declared at ~7 days)
  • Platform-specific creative iteration based on behavioral signals (Meta overlays/statics, TikTok POV hooks, YouTube tighter edits)
  • Rapid iteration using modular creative components to compound learnings
  • Improved TikTok performance by moving product demo into first 3 seconds; stabilized hold rate and reduced CPA 22%
  • Effective creator/editor direction using guardrails to preserve authenticity while enforcing brand standards
  • Operational rigor under pressure (impact vs effort triage, Kanban, daily stand-ups, delegation to freelancers)

Discover more candidates like Dae

Search across thousands of pre-screened, high-quality, high-intent candidates on Reval.

Search Talent

Connect with Dae

Dae already has a relationship with Reval, so a warm intro from us gets a much better response than cold outreach.

Recommended

Already have an account?

Contact

candidate@example.com(555) 123-4567LinkedIn Profile
Sign up to view

Languages

English

Skills

TikTokInstagramPinterestLinkedInX (Twitter)FacebookInfluencer MarketingCreator StrategyCommunity EngagementSocial Media MarketingDigital MarketingCustomer Experience (CX)Content ProductionContent StrategyCreative Direction