Daniel Cantor

About

Paid media marketer with entrepreneurial experience as a cofounder of a Colombian finance/trading education company, giving him both operator and advertiser perspective. He has personally run Meta and Google campaigns focused on direct sales, built manual attribution into CRM workflows, achieved 3x-4x ROAS on limited budgets, cut CPA by 40%, and improved CVR from 3% to 8%. Currently based in Kissimmee, Florida and able to work full-time on Eastern Time with flexibility for urgent needs.

Key Strengths

• Full-funnel paid media ownership from strategy through execution
• Founder perspective from co-founding an education business
• Performance marketing focus on sales over vanity metrics
• Manual CRM attribution and lead-to-sale tracking
• ROAS of 3x to 4x on a modest monthly budget
• Reduced CPA by 40%
• Improved conversion rate from 3% to 8% in about 3 months
• Strong creative-led acquisition approach
• Disciplined testing cadence using at least 7 days of data
• Autonomous setup of e-commerce marketing infrastructure and tracking
• Client expectation management through early wins and concise reporting
• Retention impact with 80% client continuation into intermediate courses

Reference Highlights

• very good performance
• strong sense of responsibility
• strategic and execution ownership
• broad multi-platform digital advertising experience
• data-driven approach
• supportive team member
• knowledgeable
• proactive optimization
• improved cost per acquisition
• improved lead quality
• effective lead generation optimization
• strong testing and scaling judgment
• clear and structured communicator
• honest and transparent
• analytical
• provides data-based recommendations
• works autonomously
• prioritizes high-impact work
• escalates issues appropriately
• reliable
• accessible during work hours
• maintains timely communication
• responsible collaborator

Experience

Education

Skills

Languages

Certifications