Edward Spangenberg

About

Marketing motion/video creative with end-to-end ownership (storyboards, design, motion, edit) and a strong performance mindset (first-frame hooks, pacing, above-benchmark watch time). Built a scalable, compliance-safe Figma design system for a Merck vaccine website with locked components and medical/legal sign-offs, and produces high-volume multi-format social video via modular CapCut/After Effects templates in a fully remote, async workflow.

Experience

Education

Key Strengths

• End-to-end ownership of high-polish marketing videos (concept through final execution)
• Strong first-frame hook and pacing strategy to drive engagement
• Ability to distill brand messaging into a single clear takeaway and build a tight visual narrative
• Craft-focused refinement of timing, typography, and transitions for premium/modern feel
• Built scalable Figma design system for a vaccine website enabling global updates across many pages/assets
• Compliance-minded design system controls (locked components, restricted variants) with medical/legal sign-offs
• Efficient multi-platform video adaptation workflow (16:9 master to 1:1 and vertical) with native-feeling outputs
• Template/modular framework creation in CapCut/After Effects to scale variations while avoiding creative fatigue
• Performance-oriented collaboration with UA/growth partners by defining fixed vs flexible brand elements
• Delivered above-benchmark watch time and strong organic social engagement on a healthcare brand video

Reference Highlights

• Amazing eye for detail
• Brings ideas to life and builds a cohesive world around a concept
• Strong consistency in color and emotional tone across assets
• Creates emotionally and aesthetically relatable visuals
• Understands platform-specific requirements and best practices
• Listens to objectives and incorporates feedback effectively
• Strategic and solutions-oriented when initial direction isn’t executable
• Improves processes based on client feedback to support growth
• Efficient with fast turnaround
• High reliability; never missed a deadline
• Patient and professional collaborator
• Handles vendor/printer issues smoothly while keeping relationships positive
• Works well in remote workflows
• Polished design craft
• Strong partnership with content strategist and copywriter
• Understands and applies audience strategy to design
• Able to pivot designs quickly with limited approved assets
• Resourceful with constrained artwork/resources
• Handles complex medical-legal feedback effectively
• Fast turnaround under hard deadlines
• High quality/compliance outcome (no FDA comments after submission)
• Strong Figma execution in an agile team process
• Incorporates feedback well
• Efficient at producing consistent banner ad variations across sizes
• Adds animation appropriately
• Reliable and effective in remote work
• Highly available and collaborative