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Edward Spangenberg
Director-level Brand & Motion Designer specializing in SaaS, healthcare, and AI video
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About
Marketing motion/video creative with end-to-end ownership (storyboards, design, motion, edit) and a strong performance mindset (first-frame hooks, pacing, above-benchmark watch time). Built a scalable, compliance-safe Figma design system for a Merck vaccine website with locked components and medical/legal sign-offs, and produces high-volume multi-format social video via modular CapCut/After Effects templates in a fully remote, async workflow.
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Key Strengths
- End-to-end ownership of high-polish marketing videos (concept through final execution)
- Strong first-frame hook and pacing strategy to drive engagement
- Ability to distill brand messaging into a single clear takeaway and build a tight visual narrative
- Craft-focused refinement of timing, typography, and transitions for premium/modern feel
- Built scalable Figma design system for a vaccine website enabling global updates across many pages/assets
- Compliance-minded design system controls (locked components, restricted variants) with medical/legal sign-offs
- Efficient multi-platform video adaptation workflow (16:9 master to 1:1 and vertical) with native-feeling outputs
- Template/modular framework creation in CapCut/After Effects to scale variations while avoiding creative fatigue
- Performance-oriented collaboration with UA/growth partners by defining fixed vs flexible brand elements
- Delivered above-benchmark watch time and strong organic social engagement on a healthcare brand video
Reference Highlights
- Amazing eye for detail
- Brings ideas to life and builds a cohesive world around a concept
- Strong consistency in color and emotional tone across assets
- Creates emotionally and aesthetically relatable visuals
- Understands platform-specific requirements and best practices
- Listens to objectives and incorporates feedback effectively
- Strategic and solutions-oriented when initial direction isn’t executable
- Improves processes based on client feedback to support growth
- Efficient with fast turnaround
- High reliability; never missed a deadline
- Patient and professional collaborator
- Handles vendor/printer issues smoothly while keeping relationships positive
- Works well in remote workflows
- Polished design craft
- Strong partnership with content strategist and copywriter
- Understands and applies audience strategy to design
- Able to pivot designs quickly with limited approved assets
- Resourceful with constrained artwork/resources
- Handles complex medical-legal feedback effectively
- Fast turnaround under hard deadlines
- High quality/compliance outcome (no FDA comments after submission)
- Strong Figma execution in an agile team process
- Incorporates feedback well
- Efficient at producing consistent banner ad variations across sizes
- Adds animation appropriately
- Reliable and effective in remote work
- Highly available and collaborative
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