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Jasmine Peel
Senior CRM and eCommerce marketing professional specializing in retention and lifecycle strategy
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About
CRM and lifecycle marketer with strong DTC/eCommerce experience at Fenty Beauty, spanning strategy through hands-on execution across email, SMS, and push. Stands out for combining platform expertise in Klaviyo/Attentive with data-driven segmentation, retention strategy, and team leadership—highlighted by a VIP re-engagement campaign that converted about 30% of a targeted at-risk audience and lifted AOV.
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Key Strengths
- End-to-end ownership of CRM and lifecycle programs across email, SMS, and push
- Hands-on execution in Klaviyo and Attentive
- Strong retention marketing in DTC/eCommerce
- Built high-performing re-engagement campaign for Fenty Beauty with ~30% conversion
- Improved AOV through personalized VIP offer strategy
- Data-driven segmentation using browse, click, cart, and purchase behavior
- Managed daily CRM campaigns across four Fenty sub-brands
- Improved open, click-through, and conversion rates through affinity-based targeting
- Strong QA and deployment troubleshooting for automated flows
- People management experience leading two CRM coordinators
- Effective prioritization across launches, flow updates, and testing initiatives
- Cross-functional collaboration with merchandising, creative, and technical teams
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Senior CRM & Lifecycle Marketing Manager specializing in email and push campaigns
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