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Suraj Singh
Mid-level CRM & retention marketing specialist in e-commerce, retail, D2C, and gaming
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About
CRM and retention marketer with 4+ years of experience across leading Indian consumer and D2C brands including My11Circle, Nykaa, and Croma. Brings hands-on multi-channel lifecycle expertise across email, WhatsApp, SMS, RCS, and in-app, with end-to-end ownership of promotional and retention journeys and a cited 28% lift in repeat purchases from a replenishment campaign.
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Key Strengths
- 4+ years in CRM and retention marketing
- Multi-channel lifecycle marketing across email, WhatsApp, SMS, RCS, and in-app
- Experience with top Indian consumer and D2C brands including My11Circle, Nykaa, and Croma
- End-to-end campaign planning and execution
- Behavioral and RFM-based audience segmentation
- Cross-sell and upsell campaign ownership
- Improved repeat purchases by 28% through a replenishment campaign
- Cross-functional collaboration with business, design, copy, product, martech, and tech teams
- Progressed from campaign execution to planning and stakeholder coordination
- Managed a team of 2
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