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Fatima Ashraf
Senior Digital Marketing Executive specializing in paid ads and creative design
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About
Performance marketer focused on Meta-led lead generation for an aesthetic medical clinic, where they run multi-phase Messenger, WhatsApp, and website appointment funnels that reportedly drive thousands of leads and hundreds of consultations monthly. They also speak fluently about advanced paid media concepts like incrementality testing, lift studies, MMM, and holdout design, and shared a concrete example of rescuing a stalled event campaign by shifting from a broken external event link to WhatsApp-based conversion.
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Key Strengths
- Meta lead generation for aesthetic/medical clinics
- Owned campaigns generating 2400+ Messenger leads, 1000+ WhatsApp leads, and 600 website appointments per month
- Drove 300-400 monthly consultations tied to estimated 10 million Taka monthly revenue
- Strong conversational funnel design using Messenger, WhatsApp, and website appointments
- Data-driven cross-channel media allocation across TikTok, Meta, and Google
- Knowledge of incrementality measurement and lift testing
- Testing discipline across creative, audience, and bidding using CTR, CVR, and statistical significance
- Ability to diagnose tracking and landing-page issues quickly
- Performance recovery through channel pivot, resulting in 50 ticket sales in 5 days
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