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Geoffrey Boorazanes

Senior Digital Ad Operations & Performance Marketing Manager specializing in programmatic and social

tastytradeBradley UniversityChicago, IL19 Years ExperienceSenior Level

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About

Performance marketer with high-spend ($50K+/month+) acquisition experience at TastyTrade (online brokerage), running full-funnel prospecting and retargeting across DV360, Meta, TikTok, Reddit, X/Twitter, and Google Display. Uses structured, KPI-driven testing and weekly reporting; notably reversed a Meta downturn by restructuring campaigns and refreshing creative/audiences, resulting in ~2x performance improvement.

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Key Strengths

  • Managed and optimized $50K+/month+ paid media budgets across multiple platforms
  • Consistently hit application volume goals while lowering cost per application
  • Structured testing via isolated campaigns/ad placements to attribute performance and reduce false positives
  • KPI-driven decision-making using CPA and conversion rate to scale/kill tests
  • Diagnosed Meta performance decline and executed full campaign/creative/audience restructure that doubled performance
  • Translates performance data into client-safe, non-jargon communication

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Experience

Display and Social Marketing ManagerTastytrade · Jan 2023 – Jan 2025
Digital Ad Operations ManagerOMG23 · Jan 2021 – Jan 2023
Digital Ad Operations ManagerSpark Foundry · Jan 2017 – Jan 2021
Digital Ad Operations SupervisorRPM Advertising · Jan 2016 – Jan 2017
Digital Ad Operations SpecialistCollective · Jan 2015 – Jan 2015
Digital Ad Operations ManagerWomensforum.com · Jan 2014 – Jan 2015
Digital Campaign ManagerSheKnows.com · Jan 2011 – Jan 2014
Digital Ad Operation ManagerNational Ad Force · Jan 2007 – Jan 2011

Education

Bradley Universitybachelor, Communication and Fine Arts, Graphic Design

Skills

TroubleshootingTeam LeadershipProject ManagementGoogle AdsGoogle AnalyticsJavaScriptGraphic DesignMeta AdsAd OperationsDigital AdvertisingCampaign TraffickingCampaign OptimizationCampaign ReportingCampaign AnalyticsProgrammatic Advertising

Languages

English

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Connect with Geoffrey

Geoffrey already has a relationship with Reval, so a warm intro from us gets a much better response than cold outreach.

Typically responds within 24 hours

Recommended

Already have an account?

Hire with Reval

Find your next great hire

Our AI agents source, screen, and vet candidates for your open roles. Get qualified candidates within 48 hours.

$250one-time kickoff
10%on successful hire
Post a Role90-day money-back guarantee
Geoffrey BoorazanesSenior Digital Ad Operations & Performance Marketing Manager specializing in programmatic and social