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Haoyue Zhang
Intern Digital Marketer specializing in SEO/SEM and marketing analytics
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About
Growth marketer from earthnutre who led a zero-to-one conversion and traffic-quality improvement project combining SEO, landing page/CRO, and paid-media measurement. Used SEMrush-driven high-intent keyword restructuring plus phased page optimizations with control comparisons, then tied results to paid performance—reporting ~15% lower CPA and ~30% MoM ROAS lift. Also runs a modular, data-driven creative iteration process across Meta/TikTok/YouTube and provides performance-based guidance to creators/editors.
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Key Strengths
- End-to-end growth initiative ownership focused on CRO and traffic quality
- Data-driven SEO + landing page optimization using control vs optimized page comparisons
- Quantified performance impact: ~15% CPA reduction on paid traffic landing on optimized pages
- Quantified performance impact: ~30% MoM ROAS improvement via budget reallocation informed by results
- Strong measurement discipline across GA/Search Console/Google Ads/Tableau (CTR, dwell time, bounce, conversion paths)
- Translates funnel drop-offs into channel-specific creative changes (Meta/TikTok/YouTube)
- Builds rapid iteration systems via modular creatives and systematic module-level pruning
- Improves creator output with concrete, executable briefs and data-backed feedback loops
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Experience
Education
Skills
Languages
Publications
2 publications
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