Executive Marketing Leader / Fractional CMO specializing in strategy, branding, and growth
Barrie, CanadaFractional CMO16 years experienceExecutiveMarketing & AdvertisingConsultingSaaS
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About
Growth/partnership leader spanning gaming, creator ecosystems, and consumer/B2B GTM with unusually strong network reach (senior contacts across major tech). Built a white-label game hosting partner channel at Shockbyte to $5MM+ net new ARR with minimal investment, and previously conceived/negotiated a globally scaled Kinect experiential retail strategy attributed to 1M+ units and ~$500MM revenue. Also led FreshBooks’ early GTM and scaling from ~$500K to $15MM+ annual revenue while growing teams from 3 to 50–75.
Experience
Fractional CMOVarious
Managing DirectorParkour Marketing
Senior Vice President, Digital & StrategyMatch Marketing Group
Key Strengths
Built and scaled white-label partnerships at Shockbyte to 12+ partners generating $5MM+ net new annual revenue on <$250K/year investment and ~$50K upfront build cost
Closed and replicated an 8-figure partner line of business (Rust launch partner, then 6+ similar deals) using creative revenue-share structuring and PR/community activation
Deep network leverage to unlock senior-level partnerships (e.g., Microsoft studio recommendations) and secure high-value promo partners
Designed highly attributable experiential GTM for Xbox Kinect: leased storefront activations in 50+ cities, tracking signups-to-purchase; drove 1M+ units and ~$500MM attributable revenue
Led FreshBooks GTM post-MVP rebuild; grew revenue from ~$500K/year to $15MM+/year and scaled marketing/partnership/sales org from 3 to 50–75
Data-driven growth experimentation: tracked conversion paths, usage, churn, referrals, and social/community engagement to optimize loops
Created Pepsi Canada’s largest shopper marketing campaign by integrating social/mobile with in-store QR redemption; generated tens of thousands of daily tweets and drove competitor (Coke) sales down 3–5% in locations
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