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JD
Joel D'Eon
Executive Founder/CEO specializing in early-stage B2B software and digital health
Halifax, NSCEO & Co-Founder27 years experienceExecutiveB2B SoftwareSaaSHealthcare
ScreenedIdentity Verified
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About
Software startup founder (since 2013) building a software-led care management company for people caring for aging parents. Created an MVP, took it to market quickly, iterated based on feedback, and then sold/merged the product into a services company to form a combined venture projected to do ~$1M in revenue with a small team, with plans to scale (potentially via a franchise model).
Experience
CEO & Co-FounderPIA Tech, Inc
CEOPartner in Aging
CEO & Co-FounderTOVI Health
Director, Channel Sales & AlliancesAmdocs
Senior Manager, Business DevelopmentFlextronics Design Services
Software DesignerNortel Networks
Education
San Diego State Universitymaster, Executive MBA (2013)
Dalhousie Universitybachelor, Computer Science & Economics (1998)
Key Strengths
- Software startup founder since 2013 with multiple ventures
- Validated eldercare caregiver pain points through extensive customer interviews
- Built and launched an MVP quickly to test willingness to pay and gather feedback
- Iterated/pivoted product based on market feedback and evolved to a sellable asset
- Executed strategic combination by selling product into/merging with a related services company
- Go-to-market focus on narrow ICP and early customer acquisition via direct sales/network
- Operating a profitable small business trajectory: projected $1M revenue with 4–5 employees
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