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Joel D'Eon - CEO & Co-Founder in Halifax, NS

Joel D'Eon

Executive Founder/CEO specializing in early-stage B2B software and digital health

PIA TechSan Diego State UniversityHalifax, NS27 Years ExperienceExecutive Level

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About

Software startup founder (since 2013) building a software-led care management company for people caring for aging parents. Created an MVP, took it to market quickly, iterated based on feedback, and then sold/merged the product into a services company to form a combined venture projected to do ~$1M in revenue with a small team, with plans to scale (potentially via a franchise model).

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Key Strengths

  • Software startup founder since 2013 with multiple ventures
  • Validated eldercare caregiver pain points through extensive customer interviews
  • Built and launched an MVP quickly to test willingness to pay and gather feedback
  • Iterated/pivoted product based on market feedback and evolved to a sellable asset
  • Executed strategic combination by selling product into/merging with a related services company
  • Go-to-market focus on narrow ICP and early customer acquisition via direct sales/network
  • Operating a profitable small business trajectory: projected $1M revenue with 4–5 employees

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Experience

CEO & Co-FounderPIA Tech, Inc · Oct 2024 – Present
CEOPartner in Aging · Jan 2024 – Oct 2024
CEO & Co-FounderTOVI Health · Jan 2013 – Jul 2023
Director, Channel Sales & AlliancesAmdocs · Jul 2010 – Nov 2012
Senior Manager, Business DevelopmentFlextronics Design Services · Jan 2005 – Jul 2010
Software DesignerNortel Networks · May 1998 – Dec 2004

Education

San Diego State Universitymaster, Executive MBA (2013)
Dalhousie Universitybachelor, Computer Science & Economics (1998)

Skills

Business DevelopmentCross-Functional LeadershipGo-to-Market StrategyOperations ManagementSales0-to-1 Product DevelopmentAI PlatformsAngel Investing FundraisingBoard RelationsCare NavigationChannel SalesCompany BuildingCustomer ValidationExecutive LeadershipFounder & Executive Support

Languages

English

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Connect with Joel

Joel already has a relationship with Reval, so a warm intro from us gets a much better response than cold outreach.

Typically responds within 24 hours

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Joel D'EonExecutive Founder/CEO specializing in early-stage B2B software and digital health