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Jordan Wycoff
Senior Retail Buyer specializing in beauty and e-commerce growth
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Merchandising/brand partnerships professional with Hot Topic experience sourcing and scaling licensed collaborations (e.g., Monster High with Mattel) by using social/customer demand signals and post-launch sell-through/ratings analysis. Strong in vendor/licensing negotiations to improve wholesale costs and margins, and in data-driven assortment planning with weekly performance reviews and seasonality-based inventory strategies.
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Key Strengths
- End-to-end licensing partnership execution (Monster High/Mattel) from demand signal to post-launch evaluation
- Data-driven assortment decisions using weekly historical sales reviews
- Negotiation to reduce wholesale costs to protect margins while improving brand/value mix
- Strong operational organization to manage 50+ concurrent brand conversations (spreadsheets, calendar events, digital reminders)
- Seasonality-based inventory planning (e.g., stocking fragrance ahead of back-to-school lift)
- Hindsight analysis to refine future buys (e.g., adjusting pastel buys based on Jan–Mar sales pattern)
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