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Jose Tebar
Senior Retail Buyer specializing in category growth, vendor partnerships, and margin optimization
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About
Retail buyer/category manager with experience rebuilding underperforming programs end-to-end through data-driven assortment strategy, supplier selection, and product/value engineering. Led a pet beds turnaround (70% sell-through in week one; category mix from ~20% to ~35% and primary IMU driver) and previously drove a licensed sports vendor at Amazon from a $550K projection to $1.7M by re-framing assortment planning around turn and product-type insights.
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Key Strengths
- Turned around underperforming pet bed business via subclass analysis and vendor re-selection
- Negotiated cost/value tradeoffs (e.g., removed decorative piping; added non-skid bottoms) while protecting IMU targets
- Rapid test-and-scale execution using domestic manufacturing for small runs, then scaling to higher MOQs overseas
- Delivered strong launch performance: 70% sell-through in first week on 1,000-unit test at $24.99
- Grew pet beds from ~20% to ~35% of category sales and made it a primary IMU driver
- Data-driven hindsight analysis to fix licensed sports underperformance by shifting from unit-sales to turn-based selection
- Drove major vendor growth at Amazon: projected $550K to $1.7M sales; licensed sports outperformed broader category
- Manages 50+ concurrent brand conversations with structured pipeline stages, prioritization, and defined next steps
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