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JOSHUA DAVIS
Director-level Digital Marketing leader specializing in SEO, PPC, and growth strategy
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About
Digital marketer with 12+ years of hands-on SEO and PPC experience managing accounts across many industries rather than a single niche. He has owned sizable multi-platform budgets across Google, Meta, Microsoft, and TikTok, and stands out for a disciplined testing methodology tied to CPA/ROAS improvement, including a cited e-commerce win reducing CPA from 65 to 40 and recovering stalled performance within two weeks.
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Key Strengths
- 12+ years in digital marketing across SEO and PPC
- Managed paid media budgets from a few thousand to $100K+ and up to $1M+
- Cross-platform expertise across Google, Meta, Microsoft, and TikTok
- Strong lead generation and e-commerce campaign experience
- Reduced CPA from 65 to 40 on a $60K-$75K/month e-commerce account
- Grew monthly revenue to 247 while maintaining profitability
- Disciplined testing framework with 7-day/100-conversion minimums
- Uses statistical confidence thresholds to avoid false positives
- Structured full-funnel strategy across Meta, Google, and TikTok
- Diagnosed performance decline through creative fatigue and audience saturation
- Restored ROAS from 2.8 to 3.9 within 14 days through creative and audience refreshes
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