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Kylon Theus
Mid-level Automotive Internet Sales Manager specializing in dealership e-commerce
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CRM/lifecycle marketer in the automotive dealership space who runs geo-targeted holiday campaigns and multivariate testing to improve lead flow and in-store conversion. Reports strong performance lifts (sales +120% vs prior months, +40% YoY; walk-ins +22%; closing rate +40%) through close collaboration with media/creative teams and a focus on UX and KPI-driven optimization.
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Key Strengths
- Drove sales up 120% vs previous months and 40% YoY through holiday email/geo-targeted campaign
- Improved dealership walk-ins by 22% and closing rate by 40% via coordinated social/media ad efforts
- Data-driven campaign optimization using KPIs like cost per qualified lead and booking rates
- Strong focus on conversion-oriented UX (headline, layout, load speed, user-friendly pages)
- Creates inclusive, emotionally resonant creative to broaden audience appeal
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