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Lavanya Aggarwal
Mid-level Product Marketer specializing in GTM strategy for tech and media
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About
Marketing/paid social creative lead who recently ran a 3-month campaign for the Shortzy! app, owning strategy through QA while coordinating freelancers on a small budget. Combines entertainment/on-set direction experience with performance marketing fundamentals (A/B testing, CPA/ROAS/CTR) from Google Marketing certification work, plus conversion assets like landing pages and subscription messaging.
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Key Strengths
- Led end-to-end paid social campaign development (concept, brief, production, QA, delivery) for Shortzy!
- Strong creative strategy grounded in market research and ICP mapping
- Clear freelancer management via detailed shooting schedules and tight turnaround planning
- Structured UGC direction (multi-creator variance, scripted + unscripted approach, pre-final review cycles)
- Data-informed creative iteration using A/B tests and funnel metrics (CTR, CPA/ROAS) via Google dashboards
- Platform-specific creative tailoring across Meta/TikTok/YouTube (hooks, pacing, framing by channel)
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