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Lindsey Nettles - Barista in West Hollywood, CA

Lindsey Nettles

Senior Digital Marketing & Operations Specialist in lifecycle marketing and analytics

StarbucksNewberry CollegeWest Hollywood, CA15 Years ExperienceSenior LevelWorks Remote

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About

Marketing Director-level CRM/lifecycle marketer with deep restaurant/franchise and DTC experience, known for using CDP-driven segmentation and local-store personalization to materially lift loyalty (18% to 30%) and shift visit frequency (60% monthly-to-weekly). Comfortable integrating data across POS/CRM/email/feedback systems via APIs and running continuous A/B testing, plus strong stakeholder management to win franchisor buy-in through pilots and measurable outcomes.

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Key Strengths

  • Drove 60% conversion of monthly guests to weekly visits via segmented, location-specific email series
  • Improved restaurant loyalty rate from 18% to 30% in under 18 months through segmentation, cadence, and personalized content
  • Built franchisor/franchisee buy-in for data-driven marketing by piloting with 3 stores and scaling after proven results
  • Strong CDP/MarTech integration capability using APIs across POS, CRM, email, feedback, and listings tools
  • Rigorous experimentation mindset (creative, timing, channel tests); identified GIF carousels and MMS as top performers in specific contexts
  • Effective cross-functional launch execution under supply-chain/tariff delays (pre-sale to high-LTV segment, coordinated messaging, feedback loop)

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Experience

BaristaStarbucks Coffee Company · Aug 2025 – Nov 2025part-time
Email Marketing CoordinatorIdeal Living · Feb 2025 – May 2025
Digital Marketing ManagerGroucho's Deli · Mar 2022 – Aug 2023
Digital Marketing ConsultantSelf-Employed · Sep 2015 – Jun 2023freelance
Director of CommunicationsSC-TEACHER · Sep 2018 – Jun 2020
Administrative CoordinatorUniversity of South Carolina · Oct 2016 – Apr 2020
Catering Events ManagerSouthern Way Catering · Sep 2013 – Jun 2017
Program AssistantSouth Carolina Department of Education · Jun 2013 – May 2016
Sales AssociateAmerican Eagle Outfitters · Oct 2010 – Sep 2014part-time

Education

Newberry Collegebachelor, Early Childhood Education (2012)

Awards

  • Best Overall Campaign - United Way state agency fundraising campaign (South Carolina Department of Education)

Skills

Digital marketingEmail marketingSEOMarket researchData analysisA/B testingForecastingData cleaningCRMSQLPower BIMicrosoft ExcelDashboardingReportingCanva

Languages

English

Certifications

Continuing Education Certificate - Project Management (University of South Carolina)Project Management - University of South Carolina

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Connect with Lindsey

Lindsey already has a relationship with Reval, so a warm intro from us gets a much better response than cold outreach.

Typically responds within 24 hours

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Lindsey NettlesSenior Digital Marketing & Operations Specialist in lifecycle marketing and analytics