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Lindsey Nettles
Senior Digital Marketing & Operations Specialist in lifecycle marketing and analytics
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About
Marketing Director-level CRM/lifecycle marketer with deep restaurant/franchise and DTC experience, known for using CDP-driven segmentation and local-store personalization to materially lift loyalty (18% to 30%) and shift visit frequency (60% monthly-to-weekly). Comfortable integrating data across POS/CRM/email/feedback systems via APIs and running continuous A/B testing, plus strong stakeholder management to win franchisor buy-in through pilots and measurable outcomes.
Experience
Education
Key Strengths
- Drove 60% conversion of monthly guests to weekly visits via segmented, location-specific email series
- Improved restaurant loyalty rate from 18% to 30% in under 18 months through segmentation, cadence, and personalized content
- Built franchisor/franchisee buy-in for data-driven marketing by piloting with 3 stores and scaling after proven results
- Strong CDP/MarTech integration capability using APIs across POS, CRM, email, feedback, and listings tools
- Rigorous experimentation mindset (creative, timing, channel tests); identified GIF carousels and MMS as top performers in specific contexts
- Effective cross-functional launch execution under supply-chain/tariff delays (pre-sale to high-LTV segment, coordinated messaging, feedback loop)
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