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Marta Muske
Mid-level Paid Social Manager specializing in performance marketing
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About
Performance marketer with hands-on ownership of a $300K+/month Amazon Fresh account who solved privacy limitations by building a pixel-free targeting framework. Demonstrates strong cross-channel paid media judgment across Meta, Google, TikTok, and Pinterest, including reallocating spend to new channels that produced 2x higher ROAS and unlocking an additional $800K in investment.
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Key Strengths
- Managed a $300K+/month Amazon Fresh account
- Built a pixel-free targeting framework under strict privacy constraints
- Used waterfall segmentation with Subsocial and Resonate to inform targeting and creative
- Drove incremental $800K investment through LPV-based testing insights
- Strong cross-platform media strategy across Meta, Google, TikTok, and Pinterest
- Data-driven budget reallocation based on ROAS, frequency, CPM, and CPC signals
- Identified Pinterest as a scalable channel and achieved 2x higher ROAS
- Structured testing methodology with variable isolation and sample-size discipline
- Performance diagnosis across creative fatigue, audience quality, landing page, AOV, and conversion rate
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