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May Tar
Mid-level Growth Marketer specializing in GTM, funnels, and community-led partnerships
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About
Growth/partnerships operator in the creator ecosystem who runs creator-led GTM launches and brand collaborations (not yet a traditional gaming studio partnership). Has executed a baby wellness program launch using Facebook/TikTok/Instagram plus live Zoom Q&As and co-branded partnerships, and designed outcome-based email re-engagement loops to improve repeat engagement; helped drive a campaign that led to a SEA creator award.
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Key Strengths
- Partnership sourcing based on audience analysis and brand/creator value alignment
- Negotiation framework centered on non-negotiables (brand messaging/metrics vs creator authenticity/creative control)
- Uses low-risk pilot collaborations to validate fit and reduce brand friction
- Creator-led GTM execution using trust-based distribution (social + live formats) over paid acquisition
- Designs and optimizes retention loops (48-hour outcome-based follow-up) to increase repeat engagement
- Activates warm networks (community builders/operators) to move quickly and reduce negotiation overhead
- Built a creator-led campaign with maternal/child brand and hospital doctors; strong engagement and contributed to SEA creator award win
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