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May Tar

Mid-level Growth Marketer specializing in GTM, funnels, and community-led partnerships

Marketing Executive -- The Experiential Labs (YABO & AI for the Future)6 years experienceMid-LevelNonprofitInternational DevelopmentEducation
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About

Growth/partnerships operator in the creator ecosystem who runs creator-led GTM launches and brand collaborations (not yet a traditional gaming studio partnership). Has executed a baby wellness program launch using Facebook/TikTok/Instagram plus live Zoom Q&As and co-branded partnerships, and designed outcome-based email re-engagement loops to improve repeat engagement; helped drive a campaign that led to a SEA creator award.

Experience

Marketing Executive -- The Experiential Labs (YABO & AI for the Future)The Experiential Labs (YABO & AI for the Future)
Marketing Executive & Brand Strategist – OSG Youth AllianceOSG Youth Alliance
Marketing Specialist - UNITAR- Global SDGs Leadership Development CenterUNITAR - Global SDGs Leadership Development Center
Business Development Manager – Growth Session MyanmarGrowth Session Myanmar
Product & Marketing Associate – SabaiJob (formerly Juncture) StartupSabaiJob (formerly Juncture)
Public Relations Officer, Spring University MyanmarSpring University Myanmar
Communication Officer – United World SchoolsUnited World Schools

Education

Parami Universitybachelor, Data Science
Bard Collegebachelor, Data Science
Chulalongkorn Universitybachelor, Communication Arts in Management (Exchange)

Key Strengths

  • Partnership sourcing based on audience analysis and brand/creator value alignment
  • Negotiation framework centered on non-negotiables (brand messaging/metrics vs creator authenticity/creative control)
  • Uses low-risk pilot collaborations to validate fit and reduce brand friction
  • Creator-led GTM execution using trust-based distribution (social + live formats) over paid acquisition
  • Designs and optimizes retention loops (48-hour outcome-based follow-up) to increase repeat engagement
  • Activates warm networks (community builders/operators) to move quickly and reduce negotiation overhead
  • Built a creator-led campaign with maternal/child brand and hospital doctors; strong engagement and contributed to SEA creator award win

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candidate@example.com(555) 123-4567LinkedIn Profile
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Languages

EnglishBurmeseMandarinThai

Skills

A/B TestingActivation StrategyAnalyticsAsanaBrand PositioningBrand StrategyBrevoBusiness DevelopmentCall-to-Action OptimizationCampaign ManagementCommunity BuildingCommunity ManagementContent ProgrammingContent StrategyConversion Rate Optimization