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Tara Petrin
Executive Marketing Leader specializing in MarTech, CRM, and digital growth
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About
Marketing/CRM professional who has built a CRM and marketing department from scratch—starting with Excel, then integrating into a formal CRM—using segmentation by geography (zip code/geofencing) and profession. Has run retention and lifecycle programs across both B2B and B2C via email/newsletters/social, with A/B testing experience and exposure to major clients including Fox and Sony.
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Key Strengths
- Built a CRM and marketing function from zero (starting in Excel, later integrated into CRM)
- Data-driven segmentation and targeting using zip code and profession
- Executed multi-channel retention programs (email, newsletters, social) across B2B and B2C audiences
- Applied A/B testing learnings to improve email performance (brand consistency, personalized offers)
- Cross-functional stakeholder management while leading a new department and adopting a new system
- Experience supporting/serving large enterprise clients (Fox, Sony)
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