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Mitali Saxena
Executive Founder/CEO specializing in AI-driven fashion e-commerce and retail SaaS
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About
Serial founder/engineer who has raised capital for two prior startups and is now building a mental awareness venture. Drove rapid early traction for Fashom after an organic YouTube unboxing sparked demand, then scaled using influencer-led growth with no paid ads for ~2 years, achieving ~150% YoY growth and staying profitable through COVID.
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Key Strengths
- Built and scaled early-stage startup via YouTube influencer-driven organic growth (no paid ads for ~2 years)
- Achieved ~150% year-over-year growth leveraging low CAC organic acquisition
- Maintained profitability through COVID
- Strong data-driven approach to GTM and channel selection (avoids overspending on ineffective channels)
- Demonstrated resilience navigating fundraising challenges and rejections
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Executive SaaS & FinTech Operator specializing in AI-driven GTM and venture scaling
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