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Nihal Kalladimeleyil

Mid-level Performance Marketer specializing in programmatic paid media and growth analytics

The Better AgencyMohawk CollegeLangford, Canada8 Years ExperienceMid Level

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About

Growth/marketing operator with hands-on experience across creator partnerships and performance acquisition. Sourced creators via TikTok Creator Marketplace and qualitative engagement checks, negotiated performance-based deals, and achieved a 15% CPA improvement that expanded into a long-term ambassador program. Also led persona-based GTM and funnel experiments at Haletale, driving a 20% lift in demo bookings without increasing budget.

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Key Strengths

  • Sourced and evaluated creators using engagement metrics plus comment-quality review to validate authentic audience intent
  • Negotiated performance-based creator partnerships to protect budget (lower upfront + commission incentive)
  • Delivered 15% lower CPA vs benchmark and converted a pilot into a long-term ambassador program
  • Built a beta community via personal network (50 ideal-profile testers) and doubled users through referrals
  • Led persona-based GTM with segmented landing pages and Google Ads/retargeting; increased monthly demo bookings 20% with no budget increase
  • Improved acquisition funnel by replacing high-friction demo ask with lead magnet, then added automated nurture to maintain volume while warming leads
  • Scaled marketing execution with templated landing-page framework to ship tests in days without heavy design/dev support

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Experience

Co-Founder | Product Manager (0→1 Mobile App)Stealth Startup · Mar 2025 – Present
Performance Specialist - ProgrammaticThe Better Agency · Sep 2023 – Present
Growth & Lead Generation SpecialistHaletale · Apr 2022 – Aug 2023
Performance Marketing CoordinatorAdventure Mind Station · May 2020 – Apr 2022
Project Operations CoordinatorAl Fowriya Trading & Contracting W.L.L · Oct 2015 – Nov 2017

Education

University of Calicutbachelor, Bachelor of Commerce (2014)

Skills

Campaign ManagementTroubleshootingA/B TestingLead GenerationReportingDashboardingAnalyticsGoogle AdsCRMProduct ManagementSprint PlanningUser Acceptance Testing (UAT)GitHubFigmaProgrammatic Advertising

Languages

English

Certifications

Global Business Management - Mohawk College

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Connect with Nihal

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Typically responds within 24 hours

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Nihal KalladimeleyilMid-level Performance Marketer specializing in programmatic paid media and growth analytics