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Nihal Kalladimeleyil
Mid-level Performance Marketer specializing in programmatic paid media and growth analytics
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Growth/marketing operator with hands-on experience across creator partnerships and performance acquisition. Sourced creators via TikTok Creator Marketplace and qualitative engagement checks, negotiated performance-based deals, and achieved a 15% CPA improvement that expanded into a long-term ambassador program. Also led persona-based GTM and funnel experiments at Haletale, driving a 20% lift in demo bookings without increasing budget.
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Key Strengths
- Sourced and evaluated creators using engagement metrics plus comment-quality review to validate authentic audience intent
- Negotiated performance-based creator partnerships to protect budget (lower upfront + commission incentive)
- Delivered 15% lower CPA vs benchmark and converted a pilot into a long-term ambassador program
- Built a beta community via personal network (50 ideal-profile testers) and doubled users through referrals
- Led persona-based GTM with segmented landing pages and Google Ads/retargeting; increased monthly demo bookings 20% with no budget increase
- Improved acquisition funnel by replacing high-friction demo ask with lead magnet, then added automated nurture to maintain volume while warming leads
- Scaled marketing execution with templated landing-page framework to ship tests in days without heavy design/dev support
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