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Paul Gerardi

Director-level Marketing Leader specializing in full-funnel performance marketing and analytics

Media Now InteractiveCollege of the Holy CrossStamford, CT27 Years ExperienceDirector Level

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About

Senior Account Manager with hands-on ownership of a $50K/month CPG paid media program spanning OTT/CTV, programmatic display, SEM, Meta (and TikTok), combining rigorous test design with cross-functional execution (media planning + ad ops + channel teams). Delivered concrete gains including 25–30% lift in FTA and a 15% reduction in CTV CPM, leading to increased client budgets and an upsell into audio.

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Key Strengths

  • Owned $50K/month high-spend paid media account end-to-end across OTT/CTV, programmatic, SEM, and Meta
  • Drove measurable improvements: FTA up 25–30% and CTV CPM down 15%
  • Data-driven budget reallocation across funnel stages using CAC/ROAS to improve efficiency
  • Structured full-funnel channel strategy (TOF social/video, MOF retargeting, BOF SEM) and adjusted based on performance (paused TikTok, tightened Meta targeting, shifted spend to SEM)
  • Strong experimentation discipline: control groups, clean test design, statistical validity windows, and clear success thresholds (15–20% lift benchmarks)
  • Cross-functional execution leadership with media planning, ad ops, and internal SEM/Meta teams (tracking QA, test setup, bidding correctness)
  • Client communication strength: converts performance data into decision-ready narratives with clear tradeoffs and recommendations

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Experience

Supervisor, Digital Account Management (Senior Digital AM → Supervisor)Media Now Interactive · Aug 2021 – Jan 2026
Director, Marketing & Analytics (Media Broker → Director)Mh2 Direct, LLC · Feb 2006 – Jul 2021
Marketing Leadership, Direct Response & Subscription (Consolidated)America Magazine · Jan 2001 – Jan 2006
Marketing Leadership, Direct Response & Subscription (Consolidated)Bayard Inc · Jan 2001 – Jan 2006
Marketing Leadership, Direct Response & Subscription (Consolidated)Circulation Specialists, Inc. · Jan 2001 – Jan 2006
Early Career Marketing & Retention Roles (Consolidated)Circulation Specialists, Inc. · Aug 1998 – Dec 2000
Early Career Marketing & Retention Roles (Consolidated)The Economist Group · Aug 1998 – Dec 2000

Education

College of the Holy Crossbachelor, History (1997)
Fairfield College Preparatory Schoolhigh_school (1993)

Awards

  • Graduate Cum Laude - Fairfield Prep

Skills

Lead GenerationSEOA/B TestingReportingBudget ManagementCross-Functional CollaborationStakeholder ManagementVendor ManagementEmail MarketingForecastingContract NegotiationProcess ImprovementTeam LeadershipCoachingMentoring

Languages

English

Certifications

Google Analytics CertificationGoogle Tag Manager CertificationGoogle Ads CertificationNotary Public, State of ConnecticutParalegal Studies - University of Connecticut

Memberships

  • Norwalk Exchange Club
  • Holy Cross Alumni Organizations (Fairfield County and New York City)

Browse Similar

Sales & Business DevelopmentSales & Business Development in NYC MetroLead GenerationSEOA/B TestingReporting

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Connect with Paul

Paul already has a relationship with Reval, so a warm intro from us gets a much better response than cold outreach.

Typically responds within 24 hours

Recommended

Already have an account?

Hire with Reval

Find your next great hire

Our AI agents source, screen, and vet candidates for your open roles. Get qualified candidates within 48 hours.

$250one-time kickoff
10%on successful hire
Post a Role90-day money-back guarantee
Paul GerardiDirector-level Marketing Leader specializing in full-funnel performance marketing and analytics