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Paul Gerardi
Director-level Marketing Leader specializing in full-funnel performance marketing and analytics
Stamford, CTSupervisor, Digital Account Management (Senior Digital AM → Supervisor)27 years experienceDirectorMarketing & AdvertisingDigital MediaPublishing
ScreenedIdentity Verified
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About
Senior Account Manager with hands-on ownership of a $50K/month CPG paid media program spanning OTT/CTV, programmatic display, SEM, Meta (and TikTok), combining rigorous test design with cross-functional execution (media planning + ad ops + channel teams). Delivered concrete gains including 25–30% lift in FTA and a 15% reduction in CTV CPM, leading to increased client budgets and an upsell into audio.
Experience
Supervisor, Digital Account Management (Senior Digital AM → Supervisor)Media Now Interactive
Director, Marketing & Analytics (Media Broker → Director)Mh2 Direct, LLC
Marketing Leadership, Direct Response & Subscription (Consolidated)America Magazine
Marketing Leadership, Direct Response & Subscription (Consolidated)Bayard Inc
Marketing Leadership, Direct Response & Subscription (Consolidated)Circulation Specialists, Inc.
Early Career Marketing & Retention Roles (Consolidated)Circulation Specialists, Inc.
Early Career Marketing & Retention Roles (Consolidated)The Economist Group
Education
College of the Holy Crossbachelor, History (1997)
Fairfield Prephigh_school (1993)
Key Strengths
- Owned $50K/month high-spend paid media account end-to-end across OTT/CTV, programmatic, SEM, and Meta
- Drove measurable improvements: FTA up 25–30% and CTV CPM down 15%
- Data-driven budget reallocation across funnel stages using CAC/ROAS to improve efficiency
- Structured full-funnel channel strategy (TOF social/video, MOF retargeting, BOF SEM) and adjusted based on performance (paused TikTok, tightened Meta targeting, shifted spend to SEM)
- Strong experimentation discipline: control groups, clean test design, statistical validity windows, and clear success thresholds (15–20% lift benchmarks)
- Cross-functional execution leadership with media planning, ad ops, and internal SEM/Meta teams (tracking QA, test setup, bidding correctness)
- Client communication strength: converts performance data into decision-ready narratives with clear tradeoffs and recommendations
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