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Paul Kochetov
Director-level DTC Marketing & Growth leader specializing in paid media, CRO, and lifecycle
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About
Performance marketer focused on scaling DTC ecommerce, with hands-on ownership of a ~$200K/month Meta/Google/TikTok program for a low-8-figure fashion brand. Took the account in-house from a long-tenured agency, rebuilt the structure and creative testing system, and reached a 3.5 ROAS target within two months while driving record Q4 results. Prefers contract/project-based work but is open to full-time for $165K+ with high-growth scaling challenges.
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Key Strengths
- Owned and managed ~$200K/month paid media spend for a low-8-figure DTC fashion brand for 1+ year
- Turned around underperforming account by firing agency, restructuring campaigns, and building a weekly creative feedback loop
- Hit 3.5 ROAS target by month 2 after takeover (from ~2.9–3.3 previously) and finished Q4 with record highs
- Data-driven creative scaling process: identifies 1–3 winning ads, moves to dedicated scaling campaigns, and continuously iterates new angles
- Strong diagnostic approach to performance declines (ad fatigue, inventory/stockouts, Shopify site issues impacting conversion)
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