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Han Dong
Executive growth marketing leader specializing in B2B SaaS and developer platforms
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About
Startup operator who launched and scaled Hyphenate as VP of Marketing and GM, creating a new category in white-label in-app chat for mobile apps. He owned messaging, acquisition, onboarding, and funnel design end-to-end, growing the business to 100+ customers, roughly $1M ARR, and a 16-person team while building a repeatable inbound and freemium growth engine.
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Key Strengths
- Owned end-to-end go-to-market for a startup as VP Marketing and GM
- Built a new product category around white-label in-app chat for mobile apps
- Scaled Hyphenate to 100+ customers and about $1M ARR
- Drove acquisition run rate of roughly 10 new customers per month
- Hands-on messaging, use-case development, and customer acquisition
- Data-driven channel optimization using leads and CAC
- Identified SEO/SEM and website inbound as lower-CAC channels than events
- Built repeatable freemium-to-sales funnel with CS support and HubSpot automation
- Improved funnel performance, doubling web traffic and freemium users in 6 months
- Led a 16-person team
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