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Rashad Kershaw

Senior Business Development Executive specializing in FinTech, credit risk, and enterprise sales

CofaceGeorgia State UniversityRemote16 Years ExperienceSenior Level

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About

Business Development Officer (Sales Development) with SaaS experience across healthcare and financial industries, combining multi-channel outbound (calls/email/video/LinkedIn) with structured BANTR qualification. Reported strong activity-to-meeting conversion metrics and meeting-to-closed-won outcomes at Coface, and helped advance a complex 7-month deal (Okapi AI) from first touch to signature while maintaining rigorous Salesforce hygiene.

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Key Strengths

  • Generated 19 meetings in Q3 leading to 8 closed-won opportunities; 15 meetings in Q4 leading to 6 closed-won opportunities (Coface)
  • Strong outbound conversion metrics: 5% dial-to-connect, 62% connect-to-conversation, ~13% conversation-to-meeting
  • Multi-channel outbound execution (calls, email, video, LinkedIn social selling) with 15–20 touch sequences
  • Structured enterprise qualification using BANTR and experience navigating multi-stakeholder SaaS deals
  • Supported a complex deal from first touch to signature (Okapi AI), 7-month sales cycle
  • Disciplined Salesforce hygiene with daily pipeline review and time-blocking for data quality

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Experience

Business Development OfficerCoface · Nov 2023 – Present
Business Development ExecutiveEffectiv (now Socure) · Apr 2022 – May 2023
Business Development ExecutiveComplyAdvantage · Aug 2021 – Apr 2022
Business Development Account ExecutiveEquifax, Inc. · Mar 2020 – Aug 2022
Sales SpecialistPark Place Technologies · Apr 2015 – Mar 2020
Department Head / Member ServicesLifetime Fitness · Aug 2010 – Mar 2015

Education

Georgia State Universitybachelor, Business / Managerial Sciences

Awards

  • Presidents’ Club - Park Place Technologies
  • Governors’ Club - Park Place Technologies

Skills

Business DevelopmentAccount ManagementNegotiationComplianceMicrosoft ExcelMicrosoft PowerPointMicrosoft WordTime ManagementCommunicationLeadershipEnterprise SalesMid-Market SalesFinTechCredit SolutionsCredit Risk

Languages

English

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Connect with Rashad

Rashad already has a relationship with Reval, so a warm intro from us gets a much better response than cold outreach.

Typically responds within 24 hours

Recommended

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Hire with Reval

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Our AI agents source, screen, and vet candidates for your open roles. Get qualified candidates within 48 hours.

$250one-time kickoff
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Rashad KershawSenior Business Development Executive specializing in FinTech, credit risk, and enterprise sales