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Rashad Kershaw
Senior Business Development Executive specializing in FinTech, credit risk, and enterprise sales
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About
Business Development Officer (Sales Development) with SaaS experience across healthcare and financial industries, combining multi-channel outbound (calls/email/video/LinkedIn) with structured BANTR qualification. Reported strong activity-to-meeting conversion metrics and meeting-to-closed-won outcomes at Coface, and helped advance a complex 7-month deal (Okapi AI) from first touch to signature while maintaining rigorous Salesforce hygiene.
Experience
Education
Key Strengths
- Generated 19 meetings in Q3 leading to 8 closed-won opportunities; 15 meetings in Q4 leading to 6 closed-won opportunities (Coface)
- Strong outbound conversion metrics: 5% dial-to-connect, 62% connect-to-conversation, ~13% conversation-to-meeting
- Multi-channel outbound execution (calls, email, video, LinkedIn social selling) with 15–20 touch sequences
- Structured enterprise qualification using BANTR and experience navigating multi-stakeholder SaaS deals
- Supported a complex deal from first touch to signature (Okapi AI), 7-month sales cycle
- Disciplined Salesforce hygiene with daily pipeline review and time-blocking for data quality
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