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Ryan Hite
Senior Digital Media Specialist specializing in programmatic advertising and content strategy
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About
Paid media leader with dual experience as a programmatic operator and fractional Chief Media Officer, owning both strategy and execution across DSPs, paid social, and search for SaaS, e-commerce, lead gen, and healthcare clients. Particularly differentiated by combining rigorous incrementality testing with in-house creative production, enabling faster optimization and measurable gains like 36% average CAC reduction and major ROAS improvements. Also brings rare healthcare/compliance credibility, including 9 years of HIPAA-compliant work and a licensed insurance background.
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Key Strengths
- Full-funnel paid media ownership across programmatic, paid social, and search
- Managed up to $420K monthly ad spend across TTD, DV360, Meta, LinkedIn, and Google
- Strong incrementality testing expertise using ghost bidding and holdout methodologies
- Reduced average CAC by 36% across portfolio
- Turned around underperforming e-commerce account from $85 CPA to $41 CPA in 90 days
- Improved true incremental ROAS from 185% to 350% through attribution and budget reallocation
- Generated 45% more net new customers while maintaining spend
- Connects media performance to CRM and closed-won revenue for B2B SaaS
- Integrated creative-maker and media buyer; personally produces video, photo, and design assets
- Rapid creative iteration without external dependencies
- Deep healthcare/compliance expertise with 9 years of 100% HIPAA-compliant work
- Trusted fractional/embedded operator with minimal oversight and strong executive communication
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