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Sadie Novello - CHIEF OPERATING OFFICER & CHIEF CONTENT OFFICER in Los Angeles, CA

Sadie Novello

Executive Operations & Content Leader (COO/CCO) in Media and Technology

GIPHYFC BarcelonaLos Angeles, CA21 Years ExperienceExecutive Level

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About

Business builder and operator with 15+ years developing new businesses inside larger companies, including joining GIPHY 5 years post-founding and helping drive value pre-acquisition. As Head of GIPHY Studios, led a major org and business-model transformation—converting a non-revenue content team into a profitable, self-sustaining creative agency embedded within the company.

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Key Strengths

  • Turned GIPHY Studios from a non-revenue content group into a profitable, self-sustaining in-house creative agency
  • Strong operator: translates vision into execution across business-building initiatives
  • Effective org transformation: restructured team into production pods and matrixed with revenue counterparts
  • People-first change leadership: retained aligned talent and managed respectful exits during transition
  • Resource-constrained GTM approach using inclusive ideation and impact/constraint vetting

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Experience

CHIEF OPERATING OFFICER & CHIEF CONTENT OFFICERGIPHY · Jan 2019 – Jan 2024
EXECUTIVE VICE PRESIDENT, CONTENT & MEDIAGIPHY · Jan 2019 – Jan 2019
VICE PRESIDENT, CONTENTGIPHY · Jan 2018 – Jan 2019
HEAD OF STUDIO, GIPHY STUDIOSGIPHY · Jan 2018 – Jan 2018
GM, HOWARD STERN DIGITALWhalerock Industries · Jan 2016 – Jan 2018
HEAD OF DIGITAL DEVELOPMENTWhalerock Industries · Jan 2014 – Jan 2018
SENIOR DIRECTOR, NEW PROJECTSBermanBraun · Jan 2010 – Jan 2014
GENERAL MANAGER, WONDERWALL.COMBermanBraun · Jan 2009 – Jan 2010
DIRECTOR OF PRODUCT MANAGEMENT & CONTENT PRODUCTIONBermanBraun · Jan 2008 – Jan 2009
EXECUTIVE OPERATIONS CONSULTANTConsultant · Jan 2011 – Presentfreelance
PRODUCER / PRODUCTION CONSULTANTConsultant · Jan 2005 – Jan 2008freelance
SENIOR DIGITAL PRODUCER, DISNEY INTERNET GROUPDisney · Jan 2008 – Jan 2008
CONTENT PRODUCER & PRODUCT MANAGERYahoo! · Jan 2007 – Jan 2008
WRITER & WEB PRODUCERGreenspun Media Group · Jan 2006 – Jan 2007

Education

UCLAbachelor, American Literature & Culture (2004)

Skills

Operations managementWorkforce planningRegulatory complianceBusiness developmentProject managementProduct managementChange managementExecutive leadershipBusiness operationsPeople operationsHuman resources (HR)Organizational designOrganizational scalingEmployee retentionOperational efficiency

Languages

EnglishSpanishItalian

Certifications

Executive Program in Leadership and Business Development in Women’s Football - FC Barcelona

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ConsultingConsulting in Los Angeles MetroOperations ManagementWorkforce PlanningP&L ManagementRegulatory Compliance

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Sadie NovelloExecutive Operations & Content Leader (COO/CCO) in Media and Technology