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Sadie Novello

Executive Operations & Content Leader (COO/CCO) in Media and Technology

Los Angeles, CACHIEF OPERATING OFFICER & CHIEF CONTENT OFFICER21 years experienceExecutiveMedia & EntertainmentTechnologyDigital Media
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About

Business builder and operator with 15+ years developing new businesses inside larger companies, including joining GIPHY 5 years post-founding and helping drive value pre-acquisition. As Head of GIPHY Studios, led a major org and business-model transformation—converting a non-revenue content team into a profitable, self-sustaining creative agency embedded within the company.

Experience

CHIEF OPERATING OFFICER & CHIEF CONTENT OFFICERGIPHY
EXECUTIVE VICE PRESIDENT, CONTENT & MEDIAGIPHY
VICE PRESIDENT, CONTENTGIPHY
HEAD OF STUDIO, GIPHY STUDIOSGIPHY
GM, HOWARD STERN DIGITALWhalerock Industries
HEAD OF DIGITAL DEVELOPMENTWhalerock Industries
SENIOR DIRECTOR, NEW PROJECTSBermanBraun
GENERAL MANAGER, WONDERWALL.COMBermanBraun
DIRECTOR OF PRODUCT MANAGEMENT & CONTENT PRODUCTIONBermanBraun
EXECUTIVE OPERATIONS CONSULTANTConsultant
PRODUCER / PRODUCTION CONSULTANTConsultant
SENIOR DIGITAL PRODUCER, DISNEY INTERNET GROUPDisney
CONTENT PRODUCER & PRODUCT MANAGERYahoo!
WRITER & WEB PRODUCERGreenspun Media Group

Education

University of California, Los Angelesbachelor, American Literature & Culture (2004)

Key Strengths

  • Turned GIPHY Studios from a non-revenue content group into a profitable, self-sustaining in-house creative agency
  • Strong operator: translates vision into execution across business-building initiatives
  • Effective org transformation: restructured team into production pods and matrixed with revenue counterparts
  • People-first change leadership: retained aligned talent and managed respectful exits during transition
  • Resource-constrained GTM approach using inclusive ideation and impact/constraint vetting

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Contact

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Languages

EnglishSpanishItalian

Skills

Executive leadershipOperations managementBusiness operationsPeople operationsHuman resources (HR)Organizational designOrganizational scalingWorkforce planningEmployee retentionOperational efficiencyP&L ownershipFinancial managementBusiness planningFundraisingOperating models