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About
Growth/brand leader who drives measurable revenue outcomes through rebrands, GTM execution, and multi-channel acquisition. Has delivered on-time/on-budget website + brand rebuilds via sourced expert partners, improved conversion from 3% to 8% for an MSP using outsourced outbound, and helped an industrial manufacturer exceed a $2M revenue goal by reaching $3M through repositioning and market expansion.
Experience
Director, Growth MarketingROAR & whisper
Marketing and Digital Experience ManagerWello Virtual Health
Senior Manager, Digital Marketing Channel DevelopmentPostmedia
Manager Content and Social Media MarketingPostmedia
Senior Manager, Digital MarketingCalgary Herald
Sales and Marketing CoordinatorSIGIT Solutions
Senior Sales ManagerYPG
Entrepreneur (owner/co-founder)KS2
Education
British Columbia Institute of Technologyassociate, Marketing Management
Key Strengths
Sourced and closed expert partner to deliver complex rebrand + website rebuild on time and on budget
Built multi-channel outbound engine (LinkedIn, email, phone) delivering 50 qualified lead responses/week
Improved sales conversion rate from 3% to 8% with ~$12K/year average sale value via outsourced outbound team
Led GTM rebrand and market expansion for industrial manufacturer, growing annual revenue to $3M (exceeding $2M target)
Designed and optimized LinkedIn paid + thought leadership campaign using gated content tests; generated 360+ qualified leads in 6 weeks
Strong relationship-building approach with consistent communication, mutual respect, and referral-driven network growth
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