ROAR & whisperMount Royal University22 Years ExperienceExecutive Level
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Growth/brand leader who drives measurable revenue outcomes through rebrands, GTM execution, and multi-channel acquisition. Has delivered on-time/on-budget website + brand rebuilds via sourced expert partners, improved conversion from 3% to 8% for an MSP using outsourced outbound, and helped an industrial manufacturer exceed a $2M revenue goal by reaching $3M through repositioning and market expansion.
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Certified Inbound Marketing - HubSpotCertified Digital Marketing Consultant - eMarketerHootsuite Certified ProfessionalSocial Media Strategy CertificationCertified Google AdWords ResellerCertified Media ConsultantOrganizational Diversity & Inclusion (DEI) TrainingLeadership Certification - Shulich School of BusinessLeadership Program - Invest In You Today (Disney)Leadership Camp - Coril HoldingsChange Management (Certification/Training)Public Relations for Business - Mount Royal University
Director of Growth Marketing specializing in multi-channel acquisition and attribution
Remote, Canada9y exp
MasterHealthAcadia University
“Growth and partnerships leader spanning creator ecosystem and B2B SaaS GTM. Drove measurable revenue outcomes by combining performance-based creator deals (including whitelisting/retargeting and geo lift testing) with a repeatable demand engine using Google Search, LinkedIn ABM, AI-personalized outbound, and HubSpot automation—scaling MRR from $15K to $110K and lifting trial-to-paid conversion from ~3.4% to ~9% via persona-based onboarding.”