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Sumedha Nigudkar
Senior Digital Marketing Specialist specializing in B2B demand generation and GenAI-enabled campaigns
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About
Growth/partnerships marketer with experience spanning gaming/metaverse and enterprise AI GTM. Uses paid acquisition (LinkedIn/Google), network-driven distribution (joint webinars, cross-posting), and CRM dashboards to manage funnel metrics (MQL/SQL), pipeline progression, and app download impact while maintaining structured partner reporting and feedback loops.
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Key Strengths
- Sourced and closed partnerships via LinkedIn/email outreach for a gaming/metaverse-related app with focus on Play Store downloads
- Defines partnership success using lead quality, pipeline contribution, app downloads, ROI/revenue, and structured reporting cadence
- Built ongoing feedback loops using engagement metrics, MQL volume, MQL-to-SQL conversion, 30/60/90-day pipeline progression, and sales feedback on lead quality
- Leveraged a personal network (marketing leaders, agency owners, vendors, event organizers, former clients) to scale distribution via joint webinars and cross-posting
- Led vertical-specific GTM campaign for an enterprise AI product using LinkedIn ads, email nurtures, thought leadership, and sales enablement to drive demo requests/sign-ups and influenced pipeline
- Implemented CRM performance dashboards to monitor live campaign performance and drive optimization (channel, messaging, segmentation, funnel conversion)
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