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Sumedha Nigudkar
Senior Digital Marketing Specialist specializing in B2B demand generation and GenAI-enabled campaigns
Calgary, CanadaDigital Marketing Specialist9 years experienceSeniorEnterprise SoftwareSaaSArtificial Intelligence
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About
Growth/partnerships marketer with experience spanning gaming/metaverse and enterprise AI GTM. Uses paid acquisition (LinkedIn/Google), network-driven distribution (joint webinars, cross-posting), and CRM dashboards to manage funnel metrics (MQL/SQL), pipeline progression, and app download impact while maintaining structured partner reporting and feedback loops.
Experience
Digital Marketing SpecialistUniphore
Digital Content SpecialistZensciences Business Solutions
SEO ConsultantHouseey Swap Tech
Digital Marketing ExecutiveMedrockers Tech
Education
Technocrats Institute, Bhopalbachelor, Information Technology (2014)
Key Strengths
- Sourced and closed partnerships via LinkedIn/email outreach for a gaming/metaverse-related app with focus on Play Store downloads
- Defines partnership success using lead quality, pipeline contribution, app downloads, ROI/revenue, and structured reporting cadence
- Built ongoing feedback loops using engagement metrics, MQL volume, MQL-to-SQL conversion, 30/60/90-day pipeline progression, and sales feedback on lead quality
- Leveraged a personal network (marketing leaders, agency owners, vendors, event organizers, former clients) to scale distribution via joint webinars and cross-posting
- Led vertical-specific GTM campaign for an enterprise AI product using LinkedIn ads, email nurtures, thought leadership, and sales enablement to drive demo requests/sign-ups and influenced pipeline
- Implemented CRM performance dashboards to monitor live campaign performance and drive optimization (channel, messaging, segmentation, funnel conversion)
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