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Sunayana Rongali
Junior Marketing Specialist specializing in AI-powered performance and lifecycle marketing
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Growth-creative/performance marketer who owned end-to-end paid social creative testing for Shoebacca’s seasonal footwear launch, driving ~22% CPA reduction and ~30% ROAS improvement by shifting from product-focused ads to UGC with stronger early hooks and clearer value messaging. Experienced translating platform-specific performance signals into modular creative iterations across Meta, TikTok, and YouTube, and aligning performance + creative teams via structured briefs and weekly review cadences.
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Key Strengths
- Owned end-to-end paid social growth-creative campaign for seasonal footwear launch (Shoebacca)
- Designed controlled creative tests by holding audience/budget/bidding constant to isolate creative impact
- Delivered measurable lift: ~22% lower CPA and ~30% higher ROAS with UGC-led variants vs control
- Strong data-to-creative translation (drop-off/hook/audience signals into hooks, pacing, messaging, CTAs)
- Builds modular creative systems for rapid iteration without sacrificing learning quality (limits variables per test)
- Improved cross-functional execution by implementing clearer briefs and weekly performance/creative reviews
- Effective creator direction: tightened briefs around first 2 seconds, value prop clarity, product-in-use, CTA timing
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