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Swati Sharma
Mid-level Digital Marketing Specialist specializing in paid media and e-commerce growth
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Performance marketer focused on lead-generation campaigns, with hands-on ownership of $100K/month spend across Meta and Google (including YouTube) and a testing-heavy TikTok approach. Demonstrates structured full-funnel planning, disciplined creative testing/scaling (ABO/CBO), and fast diagnosis of performance drops (creative fatigue, keyword waste) to restore ROAS/CPA.
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Key Strengths
- Owned and managed $100K/month paid media budgets for home improvement lead gen
- Drove stable performance metrics: ~20% stable ROAS, ~3% CTR, $30–$40 CPA with $40–$60 lead values
- Structured and scaled Meta campaigns using ABO/CBO with disciplined vertical and horizontal scaling
- Rapid performance recovery via creative fatigue diagnosis (CTR drop 3% to 1.5%) and creative relaunch within 3–4 days
- Google Search optimization through search-term/keyword pruning and negative keywords to control CPA
- Platform-specific creative testing approach for TikTok using UGC-style videos and fast iteration
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