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Vishnu Champaneria
Mid-level Growth & Digital Marketing Manager specializing in e-commerce and enterprise demand gen
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Growth creative lead at Amazon who ran structured, incrementality-informed A/B tests for Prime acquisition on Amazon DSP. Produced a winning benefit-led video + social-proof framework that improved CTR/CVR while cutting CPA (-24%) and increasing ROAS (+32%), then scaled the approach across email and onsite placements for an additional 10–12% lift in Prime sign-ups.
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Key Strengths
- Owned end-to-end growth creative testing on Amazon DSP with rigorous controls (audience/bid/LP held constant)
- Delivered measurable lift from creative test: +38% CTR, +19% CVR, -24% CPA, +32% ROAS vs control
- Scaled winning creative framework beyond paid media to email and onsite, adding 10–12% lift in quarterly Prime sign-ups
- Channel-native creative optimization across Meta/TikTok/YouTube based on drop-off and audience-shift insights
- Built rapid-iteration modular ad system (hooks/value props/UGC/proof/CTAs/offers) to increase velocity and reduce creative fatigue
- Effective creative leadership of UGC creators and editors (hook/value prop/proof point, pacing, silent-view text, social proof overlays)
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