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William Rodella
Senior Digital Designer specializing in accessible UX and brand systems
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About
Marketing creative/designer with a portfolio at https://billrodella.com who claims end-to-end ownership of design work. Mentions building a Figma design system for a major dental brand and producing lightweight marketing videos using Adobe Creative Cloud and Final Cut Pro; targets $125k+ base.
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Key Strengths
- End-to-end design ownership (leads designs beginning to end)
- Experience building Figma design systems for a major dental brand
- Uses storyboards and approval cycles to structure video production
- Aligns creative to established style guides and incorporates feedback
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