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Akanksha Roy

Senior Digital Marketing Strategist specializing in performance growth and client success

Fourth FrontierCentennial CollegeRemote, Canada6 Years ExperienceSenior Level

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About

Marketing and growth professional with experience across conference sponsorships and B2B event GTM, including sourcing and closing major sponsors (Google, Microsoft, Zenpact) and emceeing a 2-day conference. Strong in performance marketing and CRO—built BOF landing experiences and tracking to drive 150 conversions at $120 CAC/4x ROAS, and used GA4 + heatmaps to optimize product pages and reduce bounce.

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Key Strengths

  • Closed sponsorships with major MNCs (Google, Microsoft, Zenpact) for a 2-day conference via LinkedIn outreach and negotiation
  • Drove conference growth vs prior year: 2x sponsors, 4x attendees, and 4 business deals
  • Built and launched a BOF landing page using personal LinkedIn network; achieved 150 conversions in 3 months at $120 CAC and 4x ROAS
  • Led multi-channel GTM for international sales events; generated 150 meetings via Google Ads lead form extensions
  • Data-driven CRO using GA4 custom events/tags and heatmaps; improved bounce rate by 3% and increased conversions

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Experience

Digital Marketing StrategistFourth Frontier · Aug 2023 – Present
Google Ads StrategistGoogle · Feb 2021 – Mar 2023
Digital Account ExecutiveXeo Marketing · Mar 2020 – Feb 2021

Education

Centennial Collegemaster, Marketing
Savitribai Phule Pune Universitybachelor

Skills

Google AdsStakeholder ManagementCross-functional CollaborationData AnalysisNegotiationGoogle AnalyticsGoogle Ads SearchPerformance Max (PMax)YouTube AdsSearch Engine Optimization (SEO)Paid SocialConversion Rate Optimization (CRO)Website StrategyGoogle Analytics 4 (GA4)Google Tag Manager

Languages

English

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Connect with Akanksha

Akanksha already has a relationship with Reval, so a warm intro from us gets a much better response than cold outreach.

Typically responds within 24 hours

Recommended

Already have an account?

Hire with Reval

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Akanksha RoySenior Digital Marketing Strategist specializing in performance growth and client success