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Akanksha Roy
Senior Digital Marketing Strategist specializing in performance growth and client success
Remote, CanadaDigital Marketing Strategist6 years experienceSeniorDigital MarketingAdvertisingMarketing & Advertising
ScreenedIdentity Verified
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About
Marketing and growth professional with experience across conference sponsorships and B2B event GTM, including sourcing and closing major sponsors (Google, Microsoft, Zenpact) and emceeing a 2-day conference. Strong in performance marketing and CRO—built BOF landing experiences and tracking to drive 150 conversions at $120 CAC/4x ROAS, and used GA4 + heatmaps to optimize product pages and reduce bounce.
Experience
Digital Marketing StrategistFourth Frontier
Google Ads StrategistGoogle
Digital Account ExecutiveXeo Marketing
Education
Centennial Collegemaster, Marketing
Pune Universitybachelor
Key Strengths
- Closed sponsorships with major MNCs (Google, Microsoft, Zenpact) for a 2-day conference via LinkedIn outreach and negotiation
- Drove conference growth vs prior year: 2x sponsors, 4x attendees, and 4 business deals
- Built and launched a BOF landing page using personal LinkedIn network; achieved 150 conversions in 3 months at $120 CAC and 4x ROAS
- Led multi-channel GTM for international sales events; generated 150 meetings via Google Ads lead form extensions
- Data-driven CRO using GA4 custom events/tags and heatmaps; improved bounce rate by 3% and increased conversions
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