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Aleksandr Chernyshev
Senior Performance Marketer specializing in paid acquisition and growth
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Performance marketer focused primarily on Meta paid acquisition, with hands-on experience scaling spend to about $50K/month while improving funnel efficiency materially. They describe a disciplined testing approach spanning competitor research, micro-tests, pain-point-based funnel building, and bid-cap-driven data collection, with reported gains from 2% to 8% conversion rate and 8%+ creative CTR.
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Key Strengths
- Scaled Meta ad spend to approximately $50K/month
- Improved registration conversion rate from 2% to 8%
- Drove creatives with 8%+ CTR
- Achieved landing page CTR above 50%
- Strong structured testing across creatives, audiences, and bidding
- Diagnoses funnel vs creative issues using CPC, CTR, CPL, and conversion rate
- Builds separate funnels by customer pain point to unlock scale
- Adapts strategy to Meta platform changes including Andromeda
- Manages audience fatigue through lookalikes, retargeting, and new funnel creation
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1 publication
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