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Alex Lange
Executive Strategy & Technology Leader specializing in PropTech, digital marketing, and venture innovation
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About
Serial entrepreneur with decades in lead gen and CRM marketing and a track record of three exits/acquisitions. Founded Roost, a national MLS-driven real estate portal, leveraging SEO/SEM/email and a pilot-led, unit-economics approach (pricing, retention, CAC/LTV). Now exploring an AI-driven, end-to-end automation concept for SMB hyper-local marketing and execution.
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Key Strengths
- Serial entrepreneur with 3 exits/acquisitions
- Deep expertise in lead generation and CRM marketing (decades of experience)
- Built and scaled a national MLS data-driven real estate portal (Roost) to counter portal competition
- Data-driven GTM execution: ran pilots to win customers and refine pricing
- Strong unit economics mindset: validated retention and CAC/LTV
- Strategic segmentation and beachhead GTM approach for SMB markets
- Pragmatic customer-centric positioning focused on outcomes ('jobs booked') over tools/dashboards
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