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AL
Alex Lange
Executive Strategy & Technology Leader specializing in PropTech, digital marketing, and venture innovation
Bellevue, WAContract - Chief Executive Officer36 years experienceExecutiveReal EstatePropTechDigital Marketing
ScreenedIdentity Verified
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About
Serial entrepreneur with decades in lead gen and CRM marketing and a track record of three exits/acquisitions. Founded Roost, a national MLS-driven real estate portal, leveraging SEO/SEM/email and a pilot-led, unit-economics approach (pricing, retention, CAC/LTV). Now exploring an AI-driven, end-to-end automation concept for SMB hyper-local marketing and execution.
Experience
Contract - Chief Executive OfficerFull Beaker
VP, Strategy and InnovationNational Association of Realtors
Special Advisor to the Board of DirectorsForbes Global Properties
Chief Executive OfficerForbes Global Properties
President and COOHome Captain
President and CEOUPSTREAMRE, LLC
Venture PartnerSecond Century Ventures
Chief Technology OfficerMarket Leader
CTO and Co-FounderRoost.com
VP, Information Technology and Chief ArchitectArt.com Inc.
Enterprise ArchitectFederal Home Loan Bank of San Francisco
Managing PartnerIKON Technology Services
AVP, Business Systems EngineeringWells Fargo
Consultant/Project LeadCharles Schwab, Inc.
Consultant/Systems ManagerCity of Los Angeles
SGT, U.S. Army – 82nd AirborneU.S. Army – 82nd Airborne
Key Strengths
- Serial entrepreneur with 3 exits/acquisitions
- Deep expertise in lead generation and CRM marketing (decades of experience)
- Built and scaled a national MLS data-driven real estate portal (Roost) to counter portal competition
- Data-driven GTM execution: ran pilots to win customers and refine pricing
- Strong unit economics mindset: validated retention and CAC/LTV
- Strategic segmentation and beachhead GTM approach for SMB markets
- Pragmatic customer-centric positioning focused on outcomes ('jobs booked') over tools/dashboards
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