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Amal Patel
Senior Product Manager specializing in AI-driven SaaS and data analytics
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About
Lifecycle/CRM marketer from Churchome who led a mobile app onboarding and re-engagement program using behavior-based segmentation, in-app/push messaging, and AI-assisted chat. Drove ~20% lift in early-stage engagement, improved 30-day retention, and reduced support load through automated chat flows and rapid A/B-driven iteration.
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Key Strengths
- Led behavior-based lifecycle CRM campaign improving early engagement ~20% and 30-day retention
- Built segmentation using onboarding progress, content usage, and inactivity signals
- Rapid experimentation approach (weekly A/B tests + qualitative feedback) to refine targeting and messaging
- Optimized re-engagement messaging; identified concise, action-focused prompts outperform inspirational copy
- Cross-functional execution with product, engineering, creative, and data to ship automated triggers and consistent messaging
- Reduced manual support volume through automated AI-assisted chat flows
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