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Anandita Maurya

Mid-level Marketing Analytics & Growth Specialist in performance marketing

Compound GrowthNortheastern UniversitySydney, Australia5 Years ExperienceMid LevelWorks Flexible

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About

Paid media specialist with nonprofit/fundraising experience at Keelworks Foundation, running high-spend acquisition across Google, Meta, and LinkedIn (and familiar with TikTok). Uses CRM-driven funnel segmentation and disciplined A/B testing across ads, landing pages, and email flows; has recovered stalled performance and delivered ~10% donation growth while tracking deep donor-quality KPIs (lead-to-donor, retention, avg gift).

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Key Strengths

  • Managed multi-platform paid media (Google, Meta, LinkedIn; plus TikTok) for donor acquisition/fundraising
  • Built CRM-based full-funnel audience buckets (cold, 30-day retargeting, high-intent remarketing) to improve targeting quality
  • Structured experimentation across creatives, audiences, landing pages, and email flows using A/B testing
  • Data-driven budget scaling using CPA/ROAS stability checks, impression share loss (budget), CPM trends, and CRM/GA attribution
  • Diagnosed performance declines via tracking checks and platform signals (CPM, frequency, CTR) and mitigated with creative refresh + audience/LP alignment
  • Drove measurable lift: increased donations by ~10% after funnel/testing and again after performance recovery actions

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Experience

Growth Analyst (Remote)Compound Growth · Jan 2026 – Present
Marketing Analytics SpecialistKeelWorks Foundation · Mar 2024 – Jun 2025
Marketing AnalystHeritage Hotel and Resort · Jun 2020 – Aug 2022
Digital Marketing Specialist (Part-time)Pinyata Gifts · Oct 2020 – Nov 2021part-time
Digital Marketing ConsultantMahi Solarfreelance
Digital Marketing ConsultantIMBfreelance
Google Ads Strategy & Campaign Planning ProjectBiotique
SEO Audit & Optimization ProjectThe Hazelnut Factory
Brand Strategy Evaluation and Development ProjectMax
Customer Segmentation ProjectMax

Education

Northeastern Universitymaster, Business Analytics (Marketing elective) (2023)
NMIMS Universitybachelor, Business Administration (2020)

Skills

A/B TestingAutomationCanvaCRMCustomer SegmentationData AnalyticsDemand ForecastingDigital MarketingEmail MarketingFigmaGoogle AdsGoogle AnalyticsHubSpotLead GenerationMachine Learning

Languages

English

Certifications

Google Ads Search CertificationGoogle Ads Measurement CertificationGoogle Analytics CertificationGoogle Ads Video CertificationGoogle Ads App CertificationLinkedIn - Marketing Analytics FoundationLinkedIn - Generative AI for Digital Marketers

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Connect with Anandita

Anandita already has a relationship with Reval, so a warm intro from us gets a much better response than cold outreach.

Typically responds within 24 hours

Recommended

Already have an account?

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Find your next great hire

Our AI agents source, screen, and vet candidates for your open roles. Get qualified candidates within 48 hours.

$250one-time kickoff
10%on successful hire
Post a Role90-day money-back guarantee
Anandita MauryaMid-level Marketing Analytics & Growth Specialist in performance marketing