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AM
Anandita Maurya
Mid-level Marketing Analytics & Growth Specialist in performance marketing
Sydney, AustraliaGrowth Analyst (Remote)5 years experienceMid-LevelDigital MarketingAdvertisingE-commerce
ScreenedIdentity Verified
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About
Paid media specialist with nonprofit/fundraising experience at Keelworks Foundation, running high-spend acquisition across Google, Meta, and LinkedIn (and familiar with TikTok). Uses CRM-driven funnel segmentation and disciplined A/B testing across ads, landing pages, and email flows; has recovered stalled performance and delivered ~10% donation growth while tracking deep donor-quality KPIs (lead-to-donor, retention, avg gift).
Experience
Growth Analyst (Remote)Compound Growth
Marketing Analytics SpecialistKeelWorks Foundation
Marketing AnalystHeritage Hotel and Resort
Digital Marketing Specialist (Part-time)Pinyata Gifts
Digital Marketing ConsultantMahi Solar
Digital Marketing ConsultantIMB
Google Ads Strategy & Campaign Planning ProjectBiotique
SEO Audit & Optimization ProjectThe Hazelnut Factory
Brand Strategy Evaluation and Development ProjectMax
Customer Segmentation ProjectMax
Education
Northeastern Universitymaster, Business Analytics (Marketing elective) (2023)
Narsee Monjee Institute of Management Studiesbachelor, Business Administration (2020)
Key Strengths
- Managed multi-platform paid media (Google, Meta, LinkedIn; plus TikTok) for donor acquisition/fundraising
- Built CRM-based full-funnel audience buckets (cold, 30-day retargeting, high-intent remarketing) to improve targeting quality
- Structured experimentation across creatives, audiences, landing pages, and email flows using A/B testing
- Data-driven budget scaling using CPA/ROAS stability checks, impression share loss (budget), CPM trends, and CRM/GA attribution
- Diagnosed performance declines via tracking checks and platform signals (CPM, frequency, CTR) and mitigated with creative refresh + audience/LP alignment
- Drove measurable lift: increased donations by ~10% after funnel/testing and again after performance recovery actions
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