Anna Vandgaard

“Operations-focused leader specializing in rebuilding and scaling marketing/product/commercial operating models during rapid growth and leadership change. Known for implementing integrated quarterly planning, intake/resourcing, and KPI reporting systems that de-silo teams (including B2B enterprise, sales, and marketing) and create predictable execution, clearer decision rights, and scalable operating rhythms.”

“Operations and GTM leader with HP experience managing acquisitions of industrial printing companies (e.g., Nur, Scitex, Colorspan) and driving expansion strategy across EMEA. Strong in route-to-market/channel design, post-merger role clarity (RACI), and using Salesforce for KPI-driven performance management; also brings ICF-style coaching for mentoring leadership teams.”

“CRM/lifecycle marketer at Paper Mart who grew from coordinator to owning strategy across email, SMS, loyalty, web push, and social. Stands out for using customer personas and segmentation to materially improve efficiency and engagement, including cutting sends by 46% while increasing click rates by nearly 150%, and optimizing abandonment flows to protect margin without hurting performance.”