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Emily Chen
Senior Lifecycle Marketing Leader specializing in CRM and e-commerce growth
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About
CRM/lifecycle marketer at Paper Mart who grew from coordinator to owning strategy across email, SMS, loyalty, web push, and social. Stands out for using customer personas and segmentation to materially improve efficiency and engagement, including cutting sends by 46% while increasing click rates by nearly 150%, and optimizing abandonment flows to protect margin without hurting performance.
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Key Strengths
- Owned and evolved a full CRM program across email, SMS, loyalty, web push, and social
- Shifted from campaign execution to end-to-end CRM strategy and segmentation ownership
- Improved cart/browse abandonment profitability by delaying discounts while maintaining performance
- Built persona-driven lifecycle marketing that reduced email sends by 46% and increased click rates by nearly 150%
- Strong segmentation and personalization using purchase history and location-based messaging
- Hands-on campaign building, QA, daily monitoring, and issue management in Cordial and Attentive
- Leads and reviews work for a small marketing team with structured priority management
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