Beatriz Restrepo

About

Paid media specialist from Publicis Group who owned and optimized a high-spend travel campaign for Visit Florida in partnership with Marriott hotels, spanning Google, Meta, and programmatic. Demonstrates deep hands-on experience with early HTML5 ad constraints (polite load, file-size specs) and solved delivery issues via Google Ad Manager transcoding and backup creative workflows while running structured creative/budget testing and optimization.

Experience

Education

Key Strengths

• Owned end-to-end high-spend travel account (Visit Florida / Marriott hotels) from planning through execution
• Hands-on cross-platform full-funnel paid media execution (Google, Facebook/Meta, programmatic; mentions TikTok for funnel planning)
• Strong creative testing discipline (limits variables; iterates from creative to copy) and optimization based on engagement signals
• Diagnoses and resolves HTML5 ad delivery/spec issues using Google Ad Manager transcoding and backup image approach
• Uses structured budget optimization process (front-load testing; separate budgets; 7-day lookback to reallocate incremental spend)
• Mitigates performance fatigue with frequency caps, pausing, and creative refresh/relaunch tactics
• Client communication focused on transparency and setting expectations around performance tradeoffs

Reference Highlights

• Excellent independent ownership of accounts
• Always on top of details
• Operationally strong; ensures smooth media buys
• Asks the right questions upfront
• Strong strategic judgment and natural instinct
• Highly metrics-driven; proactively flags issues
• Takes initiative with external reps
• Quickly identifies fraud and pivots spend effectively
• Reliable and accountable
• Backbone of on-time, within-budget delivery
• Finds discrepancies that save money
• Strong performance focus; drives high performance outcomes
• Great communicator with clients/stakeholders
• Adapts communication to audience
• Receptive to feedback; implements suggestions well
• Very dedicated
• Extremely hard worker
• Dependable; can always count on her to deliver
• Passionate about her work
• Very effective and consistent account ownership
• Proactive and strategic problem-solving
• Hard-working; applies time to find solutions
• Identifies new revenue opportunities from data/report analysis
• Successfully reversed/grew declining partner revenue (Canela example)
• Took full ownership of complex ad tech migration
• Strong planning with clear completion dates
• Rigorous testing and optimization approach
• Delivered critical migration ahead of schedule
• Very reliable
• Full accountability for outcomes
• Calm and professional under high revenue pressure
• Strong communicator internally and externally
• Diligent follow-through with reminders
• Trustworthy; maintains confidentiality
• Handles complex and stressful situations well