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Beatriz Restrepo
Director-level Advertising Operations Manager specializing in programmatic and ad tech
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About
Paid media specialist from Publicis Group who owned and optimized a high-spend travel campaign for Visit Florida in partnership with Marriott hotels, spanning Google, Meta, and programmatic. Demonstrates deep hands-on experience with early HTML5 ad constraints (polite load, file-size specs) and solved delivery issues via Google Ad Manager transcoding and backup creative workflows while running structured creative/budget testing and optimization.
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Key Strengths
- Owned end-to-end high-spend travel account (Visit Florida / Marriott hotels) from planning through execution
- Hands-on cross-platform full-funnel paid media execution (Google, Facebook/Meta, programmatic; mentions TikTok for funnel planning)
- Strong creative testing discipline (limits variables; iterates from creative to copy) and optimization based on engagement signals
- Diagnoses and resolves HTML5 ad delivery/spec issues using Google Ad Manager transcoding and backup image approach
- Uses structured budget optimization process (front-load testing; separate budgets; 7-day lookback to reallocate incremental spend)
- Mitigates performance fatigue with frequency caps, pausing, and creative refresh/relaunch tactics
- Client communication focused on transparency and setting expectations around performance tradeoffs
Reference Highlights
- Excellent independent ownership of accounts
- Always on top of details
- Operationally strong; ensures smooth media buys
- Asks the right questions upfront
- Strong strategic judgment and natural instinct
- Highly metrics-driven; proactively flags issues
- Takes initiative with external reps
- Quickly identifies fraud and pivots spend effectively
- Reliable and accountable
- Backbone of on-time, within-budget delivery
- Finds discrepancies that save money
- Strong performance focus; drives high performance outcomes
- Great communicator with clients/stakeholders
- Adapts communication to audience
- Receptive to feedback; implements suggestions well
- Very dedicated
- Extremely hard worker
- Dependable; can always count on her to deliver
- Passionate about her work
- Very effective and consistent account ownership
- Proactive and strategic problem-solving
- Hard-working; applies time to find solutions
- Identifies new revenue opportunities from data/report analysis
- Successfully reversed/grew declining partner revenue (Canela example)
- Took full ownership of complex ad tech migration
- Strong planning with clear completion dates
- Rigorous testing and optimization approach
- Delivered critical migration ahead of schedule
- Very reliable
- Full accountability for outcomes
- Calm and professional under high revenue pressure
- Strong communicator internally and externally
- Diligent follow-through with reminders
- Trustworthy; maintains confidentiality
- Handles complex and stressful situations well
Beatriz's references speak for themselves. Let us connect you.
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