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Electra Chronis
Director-level Growth & Performance Marketing Manager specializing in paid media and CRO
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About
Performance marketer who owned $50K+/month spend across Google, Meta, and Microsoft for Wild Earth Dog Food, turning Google into the top revenue channel and citing 10x month-over-month revenue growth. Strong focus on continuous A/B testing (VWO) across creatives, copy, landing pages, audiences, and bid strategies, plus hands-on troubleshooting of tracking/pixel issues and clear client-facing reporting.
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Key Strengths
- Owned and executed multi-platform paid media with $50K+/month budgets
- Scaled Google Ads to become #1 revenue-driving channel
- 10x month-over-month revenue growth (Google channel) at Wild Earth Dog Food
- Systematic experimentation across creatives, copy, landing pages, audiences, and bidding
- Identified winning niche (dog food for allergies) and expanded into new categories to justify incremental spend
- Diagnoses performance declines via tracking/pixel/landing-page and backend setup checks, then revamps campaigns
- Client-safe communication via simplified dashboards and tailored reporting
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