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Electra Chronis
Director-level Growth & Performance Marketing Manager specializing in paid media and CRO
RemoteAdvertising Operations Manager12 years experienceDirectorDigital MarketingAdvertisingHealthcare
ScreenedIdentity Verified
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About
Performance marketer who owned $50K+/month spend across Google, Meta, and Microsoft for Wild Earth Dog Food, turning Google into the top revenue channel and citing 10x month-over-month revenue growth. Strong focus on continuous A/B testing (VWO) across creatives, copy, landing pages, audiences, and bid strategies, plus hands-on troubleshooting of tracking/pixel issues and clear client-facing reporting.
Experience
Advertising Operations ManagerLife Line Screening
Digital Marketing Manager: GrowthWild Earth, Inc.
AmeriCorps National Construction Crew LeaderHabitat for Humanity
Senior Manager, Social Media and Digital Marketing919 Marketing Co.
Digital Marketing Revenue AssociateImplus
Digital Marketing CoordinatorNorth Carolina State Parks
Marketing ManagerBANGS Shoes
Program CoordinatorTown of Chapel Hill
Graduate Assistant Athletic DevelopmentEast Carolina University
Graduate Assistant of Marketing and Special PromotionsThe University of Toledo Office of Recreation
Education
East Carolina Universitymaster, Business Administration (2017)
The University of Toledomaster, Recreation and Sport Administration (2013)
The University of Toledobachelor, Event Planning (2012)
Key Strengths
- Owned and executed multi-platform paid media with $50K+/month budgets
- Scaled Google Ads to become #1 revenue-driving channel
- 10x month-over-month revenue growth (Google channel) at Wild Earth Dog Food
- Systematic experimentation across creatives, copy, landing pages, audiences, and bidding
- Identified winning niche (dog food for allergies) and expanded into new categories to justify incremental spend
- Diagnoses performance declines via tracking/pixel/landing-page and backend setup checks, then revamps campaigns
- Client-safe communication via simplified dashboards and tailored reporting
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