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Savannah McMenemy
Mid-level Campaign Manager specializing in digital advertising operations
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About
Paid media professional from Vox Media who owned multiple high-spend accounts (including Apple), focused on impression delivery and above-benchmark CTR. Uses Google Ad Manager/Analytics plus 3P systems to optimize creative performance and validate results via 1P vs 3P reporting, and emphasizes proactive, client-safe communication around risks like underdelivery.
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Key Strengths
- Owned and managed $50K+/month high-spend accounts (including Apple at Vox Media)
- Delivery and performance management against impression and CTR benchmarks
- Uses 1P and 3P reporting sources to validate results and identify discrepancies/false positives
- Structured test-and-optimize cadence (weekly testing, reporting, optimization, documentation)
- Client-safe communication of performance tradeoffs with proactive risk flagging (e.g., underdelivery)
Reference Highlights
- Went above and beyond
- Trusted main point of contact for major partners
- Strong partner/client relationship management with top-tier platforms
- Implemented effective workflows that improved team efficiency
- Strong strategic judgment in testing, optimization, and scaling
- Handled partner onboarding thoughtfully without overwhelming stakeholders
- Reliable and accountable with timelines and budgets
- Honest about limitations while bringing solutions
- Excellent communication and expectation management under pressure
- Clever problem-solver during rushed launches
- High trust to operate as primary paid media owner embedded with a client
Savannah's references speak for themselves. Let us connect you.
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