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Bhargava Mantena
Mid-level Ad Operations & Programmatic Manager specializing in omnichannel activation
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About
Performance marketer with hands-on ownership of high-spend CPG accounts ($70K–$98K/month) across programmatic channels (display, video, CTV, DOOH) and full-funnel planning across Meta/Google/YouTube/TikTok. Known for structured testing roadmaps and pragmatic budget shifts (PMP vs open exchange) that delivered measurable lifts in CPA, CTR, and conversion rate, including turning around a stalled account within weeks. Open to either full-time or contract work, with a preference for contract roles.
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Key Strengths
- Owned end-to-end management of a ~$98K/month CPG retail media account across display, video, CTV, and DOOH
- Drove measurable efficiency gains: 2% CPA reduction in 6–8 weeks, 8% CTR increase, 15% conversion-rate lift via structured testing and budget reallocation
- Data-driven incremental spend allocation using marginal CPA/ROAS, saturation/frequency, and incrementality to avoid cannibalization
- Disciplined test-and-scale framework (clear hypotheses, single-variable isolation, 30–50 conversion thresholds) to avoid false positives
- Strong performance recovery playbook: reversed an 18% CPA increase on a $70K/month account, improving CPA by 20% and CTR by 15% within ~3 weeks
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