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Bhavika Savaliya
Mid-level Performance Marketing Executive specializing in paid media, lead gen, and CRM automation
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About
Paid media performance marketer experienced managing and scaling $50K–$70K/month spend, primarily on Meta with Google (Search/PMax) as a secondary scaling channel. Emphasizes creative-first testing (10–15 new creatives/week), rapid iteration, and marginal-efficiency-based budget scaling; reported improving ROAS from 2.1x to 3.1x, cutting CPA 30%, and lifting qualified leads 40%.
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Key Strengths
- Managed and scaled $50K+/month paid media accounts (Meta primary, Google secondary)
- Scaled spend from ~$55K/month while improving ROAS from 2.1x to 3.1x
- Reduced CPA by 30% and increased qualified leads by 40% on lead gen accounts
- High-velocity creative testing: launched 10–15 new creatives weekly; killed losers within 48–72 hours
- Disciplined scaling approach using marginal efficiency (CPA/ROAS reaction) and 20–30% budget step-ups
- Full-funnel channel allocation: Meta for demand creation/testing; Google Search/PMax for high-intent capture; Meta retargeting
- Structured experimentation to avoid false positives (multi-day consistency + sufficient conversions before scaling)
- Diagnosed performance declines (creative fatigue/competitive promos) and restored growth via creative refresh, bidding adjustments, and audience analysis
- Clear client-safe communication of performance tradeoffs with actionable recommendations
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