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Muhammad usama Subhani
Mid-level Performance Marketing Manager specializing in digital advertising
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About
Performance marketer with hands-on experience managing $50K+/month media budgets, including Universal Studios campaigns on DV360 and The Trade Desk. They bring broad cross-channel expertise across programmatic, search, social, and DSP platforms, with a practical testing mindset focused on ROAS, CTR, and conversion efficiency.
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Key Strengths
- managed $50K+/month programmatic spend
- multi-platform paid media experience across DV360, The Trade Desk, Google, Bing, Meta, and Amazon DSP
- achieved target 10 ROAS on Universal Studios campaign
- structured creative tests by isolating variables
- uses KPI-driven optimization with ROAS, CTR, CVR, CAC, and cost per result
- full-funnel budget allocation across upper funnel, mid funnel, retargeting, and conversion campaigns
- cross-channel budget shifting based on performance
- diagnosed and addressed Meta creative fatigue using CTR and cost-per-result trends
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